Sina's first attempt at Word-of-mouth marketing to set up a dedicated marketing team

December 31 News, people familiar with the situation, Sina in December first tried Word-of-mouth marketing, quietly digging online word-of-mouth marketing talent, and intends to set up a dedicated Word-of-mouth marketing team. In December, Sina and Unicom tried to collaborate on a network of Word-of-mouth marketing cases-"crazy lurking-to the party to send mobile phone" activities.　　It is reported that this is Unicom's iphone during Christmas the biggest topic hype, but also Sina first trader network Word-of-mouth marketing events. "Love crazy latent--send a cell phone to join the party" activity feature screenshot According to the introduction, this Word-of-mouth marketing through the Internet users spoof TV drama "Latent" inside the classic scene, with the form of a cottage into China Unicom iphone fast speed, access to the Internet to send the iphone features. Now in Sina finance still can see the activity topic webpage.　　According to the project, the promotion period, the main paste of the event received a total of 200,000 hits, more than 3,000 people commented. People familiar with the matter said the word of mouth marketing in the operating methods, but also first in the main forum daily release series of single posts to accumulate popularity, then in Sina Blog, Sina Weibo (t.sina.com.cn), such as forwarding, forming a hot topic, and then the relevant discussion of users to make topics in the major portals, forums to promote.　　The person revealed that the Word-of-mouth marketing use of hand-pushing force also involves NetEase blog, Tianya, mop, banner nets, mobile China and so on. At present, it is not clear that the impact of the formation of Word-of-mouth marketing, but this is Sina's first time for customers to customize Word-of-mouth marketing attempts. It is revealed that Sina has been in the network of Word-of-mouth marketing companies to excavate this talent, and will strengthen in 2010 years in a field of strength, and may set up a dedicated Word-of-mouth marketing team.