Sina's first quarter operating profit of 11.53 million U.S. dollars chain down 57%

May 12 News, http://www.aliyun.com/zixun/aggregation/1287.html "> Sina Company (Nasdaq:sina) released its earnings today. Earnings showed Sina's net revenue for the first quarter was $100.2 million trillion, down 9% from the previous quarter.

Sina should account for net profit in the first quarter of 15 million U.S. dollars, a year ago, 24.4 million U.S. dollars, down 39%, Sina should account for net profit year-on-year decline because of the microblogging and video operations related to marketing and technology spending increases.

Sina Q1 net revenue 100 million US dollar Quarter-on-quarter drop 9%

Sina's net revenue for the first quarter was $100.2 million, up 18% from the 85 million dollar a year earlier, but down 9% from the previous quarter's 109.9 million dollar.

Sina Q1 advertising revenue 73.25 million US dollar chain down 12%

Sina's first-quarter advertising revenue, at $72.3 million, Rose 33% from a year earlier, compared with $82.45 million in the previous quarter, down 12%.

Sina Q1 non-advertising revenue 27.87 million dollars down 9%