Since 2013, after leaving the grand, Wu Wenhui's fate has been a mystery

Absrtact: Since 2013 to leave the grand, Wu Wenhui's fate has been a mystery. In the first two days of the Tencent Interactive Entertainment Annual conference, Wu Wenhui officially as Tencent Literature CEO debut, confirmed the previous rumors, while the original beginning of the Chinese network founder Shang will also

Since 2013, after leaving the grand, Wu Wenhui's fate has been a mystery. In the first two days of Tencent Interactive Entertainment Annual conference, Wu Wenhui officially Tencent Literature CEO's identity debut, confirmed the previous rumors, while the original beginning of the Chinese network founder Shang will also join Tencent literature as president, senior vice President by Zhang Yong.

Tencent seems to have iron heart to be in the network literature firm, in addition to inviting Wu Wenhui as CEO, the literary team staff arrangements have also changed: Tencent Literature has formed a total of three different teams, respectively responsible for content, products and copyrights. The content team will undertake the content mining and operation, the product team mainly undertakes the product development, the promotion and the maintenance work; The copyright team will mainly be responsible for the original work/writer's check-in and Pan entertainment development, and create the network literature copyright mechanism and follow-up innovation.

Next, Tencent's literature will be in the form of a subsidiary of Tencent to operate independently, the first important goal is the original content IP (intellectual property, IP) value of mining. For example, before the beginning of Tencent literature in the founding of the time, respectively, created two main male and female reading content of the original vertical web site, want to fill the original content of the category. After that, Tencent's literature will help authors increase copyright values through pan-entertainment operations, big brand plans, new creation programs and a full platform operation.

Specifically, if you encounter a very high-quality original literary works, Tencent literature by their own production team, for the author to provide guidance and packaging, product investment (such as film adaptation of investment), product production, such as the full range of coverage. In the platform and operations, Tencent literature PC and mobile products will be interoperable, and share data, operations and other resources, in products and channels, will focus on the existing "QQ reading" and "QQ bookstore" to promote.

At the same time, Tencent literature will also use mobile phone QQ platform to promote, such as mobile phone QQ built-in "QQ reading Center", will be the main social light reading, users can be like books or chapters to share to QQ friends, and in a good book with the interests of the circle and other enthusiasts to communicate.

For the traditional literary works that already have a certain amount of reading, the past Tencent literature has launched a digital publishing platform, and with the people's Literature publishing house, the Writers Publishing House, the Phoenix Publishing media, Beijing grinding books and other publishing houses to contract, the traditional publishing content to the Internet, now the introduction of more copyright.

According to Tencent literature official published data, after seven months of development, up to now Tencent literature has reached 200,000 of the site's works, which set up less than a year of the creation of the Chinese network, the work reserve has reached 70,000 dozen; In the writer's hand, the original group reached 170,000, among which famous writers 300 Daily sales over million writers 12 people, users, mobile products day active users have exceeded 15 million.

In fact, I am more curious about what Wu Wenhui can bring to Tencent. Wu Wenhui previously interviewed by the media said:

In the beginning, the grand literature did an effort to formalize and capitalize the Chinese web. But Shanda literature does not know how to use the existing advantages, also can not accurately touch the copyright value and the scope of use, at the same time, Grand Literature Unified responsible for the child station copyright, wireless and other matters, but do not grasp the first line of reader resources, So it turned out to be a purely copyrighted company.

At the beginning of the Chinese web and Shanda literature experience, let Wu Wenhui and his team have a considerable degree of author and editorial resources. Well versed in the Wu Wenhui of the commercial operation of the network literature, good at using the copyright premium to create value for the author, thus, the past and Wu Wenhui cooperation of these writers and editors, very likely to turn to Tencent literature.

About the change of personnel, in fact, there is also a bit worth chewing, that is Shang to join. Business School Loose the past in the beginning the Chinese network is mainly responsible for the optimization of Web site, standardize the network literature classification, list, recommendation, contract system and user reading behavior flow analysis, but also the creation of a large number of reading the use of functions and novel author Reader interactive system. After joining Tencent Literature, it is most likely to continue to be responsible for the development and upgrading of the platform, and to optimize the reading experience of PC and mobile end in the reading habit tracking and personalized recommendation.