Since media marketing, gorgeous behind the complex

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A product "Fire" after, there will be a variety of counterfeit goods, fakes and so on. In the same way, since the media "fire", there are a variety of problems. For example, a training industry lecturer, although never contacted the internet, but a class to talk about micro-bo marketing courses, but also make a pot full of money, the traditional industry bosses are willing to pay tens of thousands of to listen to his lectures.

Interaction is the absolute truth.

In the traditional industry, marketing design includes product promotion, brand promotion, logistics and transportation, store management, etc., is a systematic project. The use of media marketing should also be so, open a media marketing, it is equivalent to open a shop, in the physical shop, to decorate, to improve the quantity of the staff to be enthusiastic, product quality to be perfect, to do activities to improve the flow of people. In the use of media marketing, but also to decorate the media from the interface, the release of relevant product information, to do some related activities, improve their visibility, maximize the attract fans, accumulate their own customer resources.

However, it is regrettable that many of the individuals or enterprises that use the media for marketing are doing more promotion, pushing information from the media, but ignoring the interaction with the fans, which leads to the dissemination of information effectively. Although this information has reached the customer base, but because of the lack of interaction with fans, so do not impress the fans, therefore, the effect of marketing is often unsatisfactory.

There used to be a business owner who used to use conventional methods in marketing, such as outdoor advertising and newspaper advertising. Later saw the microblogging is very popular, many companies are using micro-blog to promote, and in-depth understanding found that this way not only cost, speed, and good results. So he recruited 2 employees on Weibo to release the company's new products, promotional activities.

In this company's enterprise microblog operation for some time, although produced a certain promotion effect, but the effect is not obvious, he let me help analyze the reason. When I opened the company's official microblog, I found that many of the fans had not answered their questions, and I asked the staff why they did not respond to the fans ' questions. "There is too much content to be sent every day and there is no time to reply," the staff said. "The problem is that it's not interacting with fans. The information published every day should be few and few, the most important thing is to reply to the fans asked questions, one also do not leak. Only with the full interaction with fans, to achieve the best marketing results.

Many people just feel that the media is very popular, as long as the content can be published to achieve the purpose of marketing. In fact, we need to do a lot of things behind the scenes of the media flowers, think more complex, so as to achieve the desired effect.

Since the media marketing is not a simple repeat push this action, if so, and the street on the behavior of advertising there is no difference, the results will only find people bored, also produce no good results.

The uncontrollable nature of information transmission

In the traditional media era, the dissemination of information needs to be realized through the mainstream media. The content usually needs to be examined before it can be propagated, that is, the dissemination of information is controllable. In the media age, a variety of information may be published by individuals, passed to the public, showing a great deal of uncontrollable.

On the one hand, in the media age, everyone can publish the proliferation of information, on the other hand, for some media, the spread of some anonymity and virtualization. For organizations or individuals, you may see some negative information about yourself, but it is difficult to find out who sent it, with strong uncontrollable.

Crisis control is difficult

For example, a company wants to use the media to release positive and positive information for the enterprise, and the public may receive some information that is not good for the enterprise, thus creating a mismatch of information, improve the enterprise to deal with the difficulties of crisis.

Generally speaking, the enterprise must carry on the crisis control, thus increased the enterprise to do from the media marketing cost. However, if the method is not handled properly, not only the crisis can not solve, but also bring greater trouble.

So in the face of media marketing, we should not only see his advantages, we should also see some of the problems behind the gorgeous, only to fully understand and put my advantages and disadvantages, can be from media marketing to do better.