Since the evolution of the media decade, it has finally been alongside the institutional media

One

In the 2003, Americans put forward the term "we media", the Chinese translation is: from the media.

2005, the blog entered China and began to be recognized at the public level, the Chinese name is somewhat controversial, but the general people have recognized the "blog" The two words. Blogging is a typical application of media since early Internet personal sites. By the 08-year blog's heyday, China had 100 million blogs.

2009, Sina Test Water Weibo, and the use of its powerful media attributes, the microblogging to the other China's number one internet application. Sina Weibo went to its peak in 11. Even today is no longer the glory of the past, still boasts 60 million active users every day. It is another typical media application after blogging.

In the 2011, Tencent launched the micro-letter, starting as a personal communication tool for interpersonal communication. In the 12, micro-letter launched a public platform (public account), and immediately triggered a large number of institutions and individuals to open their own account. In a sense, blogs defeated by Microblogs have been reborn on the micro-credit public platform. Today, there are 8 million micro-credit accounts, equivalent to every 160 Chinese people have a public number. In the micro-credit public number, there is a large number of individuals from the media, and on these media based, formed from the Media Alliance, from the early we media, to the later Mustang Alliance, such as the Muddy Water Alliance, and then to today emerged from the interface of the Media Alliance.

If the 05 blog is viewed as a starting point for the media, China has been away from the media for 10 years. If you push back to an earlier personal site, it's been almost 20 years (though early personal sites are no more than millions of them anyway). But since the media surging, and vaguely showing a blossoming business routines, is indeed a micro-letter public account catalytic.

Two

Although the micro-credit public platform was launched in 2012-the exact date should be: August 23 officially online. But 12 years only some of the early players, but also most of the test water nature. To be honest, the text editor on the micro-credit public platform is simply too shabby to be true--any editor on a blog platform is better than that. But by the time it was 2013 years, many people realised that it was a powerful media tool, even though its editors were so primitive.

Thanks to two reasons.

First, the mobile Internet with the popularity of smartphones, more and more into the ordinary Chinese people. Unlike Weibo, a micro-credit public account allows long text--140 words that are sometimes not clear, and unlike blogs, the reading of a micro-credit public account can be done on a mobile phone.

Second, and more important, the micro-credit public account is attached to a powerful social network: a circle of friends. This is why the news clients have also introduced media features similar to public accounts, but still cannot contend with the micro-credit: They lack a social network. I have always had a hypothesis that users read articles through a circle of friends, even though this article is pushed by a public account that the TA personally subscribes to. The hypothesis was later confirmed to some extent: Tencent officials said the data showed that 80% of users read through a circle of friends.

What's more, the micro-letter also has a strong interpersonal communication scene (point-to-point communication), group communication Scene (group), which will contribute to the reading volume of the public account article reached.

In other words, the micro-credit sharing system, so that on top of the band from the media, a duck to fish.

Three

2014, since the media began to harvest.

Some individuals gain commercial liquidity by running their own media accounts. This includes advocacy for commercial companies, including business companies that are hard to come by, as well as being a kol after a variety of conference lectures, becoming corporate advisors, etc.

Also some from the media account, the impact of a huge, forming a certain sense of the fan economy, the organization of "* * will", the sale of "* * brand" goods, do a good job.

Have to say, these from the media account, there are no lack of media. They are good at content production, but also proficient in the spread of the road. In the short term, the so-called "small individuals, also have their own brand" this sentence, has been confirmed.

It is not exaggerated to say that 2014 is the 2013 to enter the micro-credit public account began to cultivate the media since the change. Of course, it must be admitted that there are also 28 laws, most of them from the media, and do not have much business to cash in. But this small number of people from the media--relative proportion, is a small number of people, the absolute number, I am afraid not 100,000 or even hundreds of thousands of, their income equivalent level, less a year Xing, many can be up to tens of millions-note that this is an individual oh.

In fact, the individual operation of micro-letter public accounts, has become a "start-up" of the beginning. It's a low threshold, and it doesn't require much capital, and it's no surprise that in the 13 it came to the people who started accumulating fans in 14.

But.

By the second half of the 2014, some indications are that individuals operating a micro-credit account have become increasingly ineffective and never mind.

Two reasons.

First, the micro-credit of the official policy, began to be more and more inclined to the operation of the public accounts, such as the introduction of the 2014 at the end of the "certification system" (I personally understand that the micro-trust of the trademark registration), is only the operation of the number of enterprises can apply. Moreover, personal certification has long ceased in 2014 years (and possibly at the end of 2013).

Second, micro-credit has developed a lot of technical tools, poor use of these tools, it is likely to be in the competition of attention to the disadvantage. This has led to the inclusion of three components: production, operation and technology development. If the first two can carry a person, plus a technology development, it is not a common people as individuals can bear. The operation of the micro-credit number has to move towards teamwork.

Four

The capital markets, in 2014, have noticed the micro-letter from the media.

I know a very small example is, a shopping guide to the micro-letter number, only to do three months, to attract a well-known VC investment, the amount of millions of million, the valuation of tens of thousands-ah, no boast, nor water.

This is a lot of examples, not a big deal, and it's not worth the bull.

But the so-called own media, "from the media", in 2014 in the harvest, because of the business income, with a business path, began to institutional, corporate.

2015 will be a trend.

It would be such a progressive relationship:

Since the few in the media have become money-making from the media, making money from the minority in the media, the company has become a small micro-emerging media organization. But that sentence: the so-called minority, is relatively. In absolute numbers, not less.

Five

Report group under the interface, recently made a media league, claiming to have a four-digit number of people from the media to join, large-scale, rich in content, and so on.

Even sparked a little spat and a fight.

I had a good relationship with some of the people on the screen and talked about it on the phone. It is said that the interface wants to use these media sources to enrich the content on his home site, while giving the media a return on material benefits and the spread of influence.

Frankly speaking, I don't see how fresh this is.

This is not very different from the paper Media column and the manuscripts of the network media. On the content production mechanism, that's probably what it is.

However, the report also has a target of 1.2 billion of the 825 fund, was first established, announced to be "committed to invest in early new media projects, especially mobile Internet projects, professional venture funds," so far, has cast 26 projects.

I think that this batch of four-digit from the media, is the 825 fund can pay more attention to. Through the operation of the interface, it may produce some good investment in the start-up projects

I have always thought that the "capital of the media," reported the "Group is the consortium" is feasible and theoretically very bright idea. Since the media has evolved over the years, the organization of the company has come to the point where the risk funds intervene, coinciding with the time.

Six

After a personal website, blog, micro-bo, micro-letter, tempered 10 years since the media, and finally came to the edge of the scale of the institutional media.

That, too, is an evolution.