Since the media is not from the media should be the log media

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Recently, many people are talking about the term from the media, there are different opinions, each has its own ideas, each has its own theory. Baidu Encyclopedia on the interpretation of the media is also fragmented, many people in the industry also write their own views from the media. Some people say that since the media is everyone has a microphone, everyone is a journalist, everyone is a news disseminator. Some people say that since the media is an emotional, flesh and blood, there is a fan group of expression, but also a narrow door; some people say that the media should be a small group or individual building media with strong personal characteristics and style, and some people say that since the media is a pseudo proposition, it is just a noun attached to others. In a word, the public is right, and the woman is reasonable.

The author has always felt that, since the media is actually a verb plus noun plus an adjective form of expression. So I would like to say that, since the media, not from the media, should be the CHI media!

From the media--their own media, they speak loudly of what they want to say, not affected by others, but influenced by other people's comments, unaffected by the media, influenced by the media, free, fair and impartial, free, unique insights, a nail in the right, and the right to resonate.

From the media-what kind of media?

Since the media is also called the Self marketing media.

When it comes to self marketing, no one can compare Ziya. Ziya was originally a pig, but in the end became a person, the Prime minister above the million people.

How does he sell his own media?

Ziya was originally a pig, mixed with the vegetable market for a long time. Later, he hated to kill pigs both tired and dirty to become a fortune-teller, he fortune-telling is very accurate, because he mixed in the vegetable market. Because there was no news in that era, so the market is the birthplace of the spread of news. And Ziya is very good at collecting resources, listening to the voice of every household, so he spent half a lifetime to accumulate this information, and finally after his fine processing, so his fortune-telling is so accurate.

This is how Ziya started his "from the media" spread. He knows that personal branding is important, especially for the media. Ziya wanted to be a chief strategist, but also a monarch. Litsea teeth ambition is very big, this person skilled use skill, know Zhou Wenwang revolt Heart, but also understand the wind and cloud at that time, know Zhou Wangding can help him to achieve Albert.

For this reason Ziya brewing the later generations known Jiang fishing, willing to bite the allusion. In fact, Litsea teeth had already planned well, and Ziya very will hype themselves, from fortune-telling began to do for their own bedding, so ziya success.

Litsea the story of the tooth tells us since the media is also so, since the media also need personal brand, more need appropriate hype.

Although the media has been divorced from the traditional media, but never from the relationship between people. Some places have rivers and lakes, the lake itself can not be separated from the brand and speculation.

Before considering becoming a media person, the first thing to aspire to become is what kind of media, what kind of brand. Brewing everything, seize the opportunity. From the media to become "Chi media."

From the media-what kind of media?

Then talk about the current form of media, the internet era, so that everyone has become the media, everyone can make a sound, everyone in the cry, the Internet allows people to narrow the distance, but also to the information and information between the quantification. So the current from the media can be divided into three kinds.

I. Weibo: Mass media

The rise of Weibo, so many people can put the words out of the heart. This is a change, a change in power. Micro Bo, is a form of media, but also popular from the media. Everyone can say that everyone can see. In your case, I'll comment, he said, you preach. This is an open media. But this popular media is not everyone's voice can be seen, because of the fragmentation of micro-blog, time Mobility, so the people who play Weibo also have a brand of their own. Microblogging from the media is not everyone can afford to play, from another point of view, playing micro Bo you have to like the @ Du Zijian as the heart, know how to marketing themselves, packaging themselves. Or like @ Leave a few hands to know how to hype.

Weibo is like the promotional activities we see in the street, a person or a group of people there to shout, I have the products here how to play a few fold to send how much, see the people naturally can see, but buy and do not buy is another thing. As is the case with the media, it is not up to you to make a sound, who will spread it or who will follow it.

Weibo is not a place for everyone to play, but Weibo is a place where everyone can play, which is in your hands.

Second, micro-letter: Self-employed media

Why is the micro-letter is self-employed? Because the blogger is the boss, the user is the interaction is just the secret of you both. Tsing lung Old thief said micro-letter from the media is a semi-finished, indeed, micro-letter is not mature enough, far from micro-bo so mature and stable. Micro-letter is a kind of self-employed from the media, by your voice, who will judge the sound and bad? Now a lot of micro-trust public platforms are independent, they are like a lonely child, someone breast-feeding him, but no one to comfort him. It's such a pathetic situation.

Like the old Dragon Thieves said: Micro-letter is a communication tool, the public platform is inherently a CRM system, but for the media, its interactivity is very poor, the use of micro-letter editor generated articles on the page without comments and statements function, forwarding and hidden very deep, the user is basically reading, can not participate in discussions and rarely share , more do not say what the communication between users, in the micro-letter play since the media is a night back to WEB1.0.

I said that the micro-letter is self-employed, no one to protect, no one to support. It is like you drift in a strange city, no reliance, in the face of difficulties, you will be unprepared, or even fall. The recent Mouchangqing article has revealed a large number of grassroots micro-letter large blocked process, from which we can understand that micro-letter from the media is how weak a group AH. If someone wants to seal you off, do you have an appeal? Can you sue it? It is impossible, so micro-letter from the media is a self-employed form, to develop, in addition to the ability, but also need climate, geography and people.

Third, blog: Ideological media

In my eyes, only the blog is the most able to show the strength and thought of the media.

Writing an article is not easy, long-term adherence to write more difficult, and each article is integrated into their own ideas and views. This blog is very difficult to do from the media.

Bloggers do a good job there is Lou, there is Cheng cloud technology, they insist on writing every day, produce high-quality, thoughtful, have a unique view of the article, but also to integrate into the public eye. A good article can attract many people's resonance, a good article can let your opinion influence more people, the blog is not only a kind of from the media, but also is a kind of full of thought "zhi media."

Many of my friends are playing blog, they are also very interested in the media, but from their blog point of view, and "zhi media" deviation too much. In addition to the application of the so-called marketing or marketing, in addition to obtain traffic and benefits, it is tantamount to no other request. This form of blog media, has long been flooded into a disaster. Many people think it is easy to do a blog, of course, it is easy to do a blog, but it is difficult to do this blog well. So the blog as the center since the media has been very few, this is not what the average person can do, are some elite can be done.

"From the media" is the release of the elite influence. Putting this in the blog is perfect for the media.

Pan said that since the media is a narrow door, I agree with that. Since the media need to be very knowledgeable about a field, and have very unique insights. Like Shangxiang, Cheng and other media people, are in a field down-to-earth, deeply developed real brand.

Route today's sweat, swap tomorrow for success. Since the media is not from the media, but the local media! (Wen/Liu Yufan sina Micro Blog @ yu Solo special)

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