Since the resolution of the Chen incident, Gome is basically in the Yeh state

Since the resolution of the Chen incident, Gome is basically in the Yeh state, how to ensure the maximum profit in the existing mechanism channels is the focus of the Gome group's work.

Therefore, when each other for the competition of Suning and Gome to the Internet to take a very different response, Su Ning is the active revolution, to create suning easy to buy and the group renamed Suningyun Business with Ambition, and Gome is trying to do a good job offline, guard Huang Guangyu left the great Jiangshan, Although the intermediary Bowser network and Gome Online said to fully enter the electricity business, but always is wool. Recently, Huang Guangyu also held an internal meeting, to really fully enter the electricity business, Gome online at the same time began 8.3 men's day, overwhelming advertising.

The beginning of this year, Gome has been in error correction state, last year, Gome online finally and off the Bowser network, the end of the wonderful history of the dual-electric business platform. The first half of this year to create "o2m full channel retailer", the current line under the background link work has been completed, the whole channel mode has been through. Gome Online also from the Zhongguancun Ding good offices moved to the headquarters of the company Peng Run mansion office, so that the headquarters to strengthen control. More recently, 8.3 Men's Day has been created to increase the level of attention. All kinds of signs that gome this time in the electricity business is a very mean. Can gome really get back to its peak with a series of moves?

Tactically, Gome online to take the exclusive product price war and Suning easy to buy the whole category of play is not the same. Gome by virtue of traditional channel advantages, and home appliances digital business relationship is still close, in product types and cooperation prices have some advantages, so take the online monthly hundreds other monthly unique products to promote the exclusive competition to create barriers to win users. is obviously with Suning easy to buy the big electric business platform price war is not a style, in contrast, cost-effective. In addition, Gome on the line to rely on Gome for many years operating offline shop resources to create super logistics speed system, and played a "three-day" concept. From products and services to win the favor of consumers to recover lost ground.

But for Gome's current situation, it is not just the two strokes that make it possible to truly achieve a great revival.

Gome has missed the best time of the PC era, and is also missing the mobile internet. PC times flow for the king, the price has a certain advantage, commodity range, logistics distribution to the basic force can be called a good platform, and mobile Internet requirements in the mobile end to have a better entrance, or mobile phone station entrance or app. According to Analysys International disclosure, mobile phone shopping market share in the second quarter of this year, the handset Gome accounted for only 0.4%, behind the mobile phone Beijing East 7.1% and the old rival Suning 0.7%. Then see Huang for online shopping advice also stay in the traditional PC electric business thinking, has not changed from the flow of thinking to the user thinking, also did not see Gome specific measures for mobile users.

Gome online overall market share accounted for only 1.2%, Jingdong 20.1%, has not been a level of opponents. Mobile internet on the Beijing-East waterfront micro-letter, although the import value to be proved but the story is full, Gome is still in the mobile era with PC thinking, dangerous. In addition, Gome online "ice East" and interview all the Jing Dong as an imaginary enemy, but also naïve with a bit cute.

At the beginning of the Beijing-east, the relationship with suppliers is not strong, gome may be able to rely on supplier relationship Advantage and Beijing East confrontation. Last year, Jingdong's turnover of 125.5 billion, gome sales of only 56.401 billion, Gome in the supplier relationship has no advantage, and the Beijing-East competition is almost no chance. Gome Online as an imaginary enemy may be to borrow enemies to uplift themselves, but if the strategy or confrontation of the Beijing-East path is wrong. Gome should reset its target to Su Ning, Suning line price war on the way consecutive losses, market share progress slowly, line under the integration of the difficult, perhaps this is gome to surpass the old rivals of the good chance. Gome if can surpass Su Ning in short time to purchase still have some likelihood, as long as the group this time is sincere decentralization to do online business, not past wool.

The Beijing east as an opponent, Gome went away. Look at the entire Gome online page, although the electrical appliances are still main but already have the shadow of daily necessities, according to the United States online revealed its next to sell cars on the platform, a great way to the integrated electric business. Gome online in the traditional advantages of home appliances in the field has not yet won the Great Leap forward type to go to the comprehensive electric business, in addition to quick success, impetuous unexpectedly too many adjectives. Jingdong from the 3C into the integrated electric business also walked for several years, even now is still the 3C as the lifeblood of treatment, I really do not know what the United States in the heart of Gome can be over the accumulation of the platform to jump directly to the integrated electric business. The General Electric dealer from the user buys the custom to the supplier relations Gome online is almost not fully grasped, the result is almost doomed.

Even if Gome is facing countless problems online, but still to the United States to give Huang Guangyu 32 praise, after all, gome this time it is to do the line. Gome now has a trial and error opportunity, I hope gome can endure to the day of the return of Huang Guangyu.