Sing it, CEO Chen: Sing it. Two years, I'm still an entrepreneur.

A few days ago, sing the CEO Chen participated in the theme of the Black Horse Venture Exchange, "music O2O How to play?" Salon activities, the scene, he shared the various problems encountered in entrepreneurship and in the face of the network with hundreds of millions of users of the platform how to put them under the line of the idea to get through the singing bar and offline KTVO2O service chain.

The following is the Chen Readme content:

Although it has been established for two years, I dare not say how much I know about the music industry. In a current fashion, I'm doing a music-related thing in the way of Internet thinking-building a platform. This platform has brought the value to the user, solved the online K song demand, this is the most important, as for me to this platform is not must understand very profoundly, or is not must realize some people so-called music dream, is not so important.

With the development of the singing bar, the current number of our users have broken through 150 million, a huge user group was born, many people asked me: Why not the stars on the packaging platform? In fact, we have absolutely no experience in the operation of stars, and may try to do it in the future, but we do not regard it as a mission. A lot of people look at it. The user has millions of fans, very hot, but this actually only takes up 5% of the users. In other words, more than 95% of the users are not fans, but why are the users singing every day? Our research found that these people are simple, he also has the dream of music, but also want to be famous, but more importantly, they want to find a happy here.

Two days ago, a reporter asked me, what is the nature of music? I said I'm not a musician, but I think music can be enjoyable. So, sing this product is to make people happy products, or at least can let you have a touch or emotional feelings.

Pay attention to social experience and get through the relationship between people

Now, you will find that many of the users on the bar have not become star potential, they can only sing, other music will not, but why do they have to sing? is to vent their feelings in a way. Sing it. To a certain extent, to emphasize social experience, is the relationship between people and people, when the user found that there are many with their own in the music of like-minded people, or they have a common hobby, and even often have no relationship with the music, but everyone together to chat, chatting up to become friends. Even the people who sang the message on Weibo said, sing it. Because everyone likes the same musician, and after becoming her fan, chatting chat began to make friends, the last two days I got the news is that these two people have been certified married.

Sing, enter the line under the KTV

Sing it a while ago suddenly threw out a concept KTV, a lot of people say this company is brain water? is the internet not a light company? Suddenly you have to do offline KTV, this is why?

First, the traditional KTV users to KTV inside is to listen to songs, singing, friends, the proportion of friends is higher than the line, in fact, to sing the proportion of friends is estimated to be about 40%, make some friends, not for music. But to KTV inside, maybe 60–70% is to find a place to drink wine with friends, chat, by the way sing. With the online experience appeal or there is a difference, but a certain degree of integration, we feel, offline KTV user groups with us to sing the user group is a relatively large proportion of the intersection.

Second, the use of Internet thinking to see a traditional product, is to see how faster and cheaper. For example, everybody knows that Tesla, a lot of people feel this car fire, not because it's a so-called EV, because it's a smart car, and I think it's wrong, it's actually basically, it created a perfect car first, that is, we put Tesla and BMW, Mercedes compared to the time, the smart, electric remove , Tesla is a very good sports car, modelling is cool enough, run cool enough, and save oil, and save money, which is the best product.

Similarly, we do the idea of Internet products under the KTV, I also found such a problem, such as some people run to KTV is to eat, often someone because this KTV buffet is not good to eat will no longer go. So many years KTV operation mode is not too big changes, we came here is the song, singing, drinking, playing dice, there is no other way to play? Is this the only way to sing? We are doing one of these things to redesign the new experience pattern around the traditional KTV.

Sing it. Doing this is not to feel great, but to think that there is a trajectory of user growth on the line, very clear and very mature to go up. Then we have to develop a new way, we online users in making friends also listen to music, but many people friends do not fall. We found that actually singing many users are also in the private group some parties, but lack of official support, so the real friendship is still relatively few, if we value this, really become friends will be more and more users. What's on the line is the settling of the relationship, there may be some new play, such as some people in the mobile phone singing feel bad, must go to KTV, because the experience of the mobile phone will not be as good as KTV, this is the hardware restrictions, we put the line under the wire to get through after there will be some new play out.

Brand size non-monopoly is the opportunity to sing the bar offline

From a purely commercial point of view, I also think that offline is an imaginative business opportunity, China's largest KTV chain is only about 100, which is compared to any other industry is relatively small, that is, there is no big brand, there is no special monopoly of the market, but this industry is essentially a lucrative industry, is more profitable , but there is no huge platform, the product has not changed for a long time. and sing bar on line KTV to do offline KTV is actually very provincial things, the line has the user precipitation, before singing is called the most fashionable mobile phone KTV, and I now do offline directly to the mobile phone two words removed, are the same.

Sing it. To do is to strengthen the user's active, now 150 million users may become 200 million, 300 million, user activity to more and more high, we will gather some grassroots music user groups, I was satisfied, I do not necessarily have to make how many stars out.

That's my simple idea, and we'll do some work in the second half of the year with traditional industries, including working with the music festival, and maybe trying to train one or two artists. To music I think I still layman, sing it just to do a platform of products, only to do stage, more is to let everyone play, let everyone to show.