Sing it, CEO Chen: singing is a valuable platform.

As the industry continues to explore how fast-growing popular apps in the country are looking for a profit model if the current user pays for a bad environment, sing it. A bold attempt to avoid the focus of this discussion: Working with hot games to launch lightweight casual game applications with singing genes Sing, Peter Pan. That means singing. Official inbound tour, standing in the emerging hands of the distribution channel queue. This is after the micro-letter and the Mo Mo, with the hand tour distributor marriage another popular app.

Sing it. Since 2012 on the line, continued to be warmly sought after by young users, according to the public data show that the current singing bar has more than 140 million active users, more than 35 million users. For such numbers, sing the CEO Chen Think and sing the original positioning-"social class mobile phone K-song software" is inseparable. Before the rise of the song, even after the explosion of red, there are a lot of K-song applications, but these applications seem to "not be able to deeply tap the social function," The soft rib of the fall.

And singing it is different, it will be its core competitiveness in the community, on the one hand, it in the "Private Room", "chorus" or even "song single" presentation, such as the function of the development, to maximize the reduction of the real KTV application scene, let acquaintances of KTV social in mobile phone application easy to complete, on the other hand, it never stingy full open entrance, For example, it does not support users to register their accounts on the singing bar, but only supports the use of Sina Weibo, QQ account and social accounts such as Renren Landing.

This does not seem to be common in domestic applications, this openness, however, not only fails to bring trouble to the singing, but also brings a lot of gains, on the one hand, users are more willing to sync their songs to the social network-and this will undoubtedly sing it to bring the virus-like transmission effect, After that, Faye Wong shared her singing on her microblog. On the other hand, these social-networking apps are very happy to sing this attitude and make positive feedback--after singing it online, the micro-trust team used its own official Weibo account to promote it, and on the first anniversary of the launch, Sina Weibo is free to sing for a whole day of banner ads. Of course, the reason to get this support is also because singing can bring the users and traffic to the application.

Implanted "social" gene for oneself, and in these three years unceasingly will the advantage of this gene enlarge, make sing bar to become today Chen Mouth "a rare through unique interest group will appear to be the vertical field, actually is a huge user quantity circle up, valuable platform." ”

However, even with such a large user base, in the past two years, singing it does not seem to have a reliable profit channel. Although in an interview in 2012, Chen had said that "three years of unprofitable, five years not listed" preparation, but in the capital markets, no one will only "fun" and investment.

"As a recreational tool with a sense of community, it's not likely to last." To keep going, you have to keep changing. "It was December 2012 when a user in a" Sing Bar "has become a" phenomenal product ", but it lasts and becomes a subversive.

As a singing CEO, Chen naturally knows this. He painted us clearly. The situation and development strategy for the past three years: 2012, just on line, can do is "hard to run", to prevent the competition to be defeated; 2013, on a "day up" in order to more people know to sing the whole God focused on its own functional complement and maintain the community's "cleanliness"; Time's up to 3721.html ">2014 years, sing it." You must consider revenue and consider attracting users in other forms. So, "sing the Little Flash" was born.

As the first piece of the Sailor's Tour, "Sing the Little Flash" ran into the top 10 on the iOS platform on the debut. This may prove that Chen "sing is a valuable platform", after all, in the hands of the market is so chaotic, can be in a week for the game to fill 1 million development volume of distribution channels are not many. For this number, Chen is not surprised, "the volume of users there, we have to dig deep into the value of these users", "sing Peter Pan is not a very lucrative game, it is just a very simple game, we are to play." But it turns out that the power to sing is still possible. ”

The heat of "sing the Little Flash" is almost instantaneous, online less than a week, there have been a lot of game companies to find a song to seek cooperation, whether it is to become a game distribution channel upstart, or a commercial model of a groping and rich, now look, sing it the results of this attempt is gratifying. Of course, change is always good and bad, but have to say, dare to subvert the creative attempt is worth trying, in addition, is probably the sentence "patience, is a virtue."