Sing it cheap miniKTV

Sina Technology Wang Ruohan

Sing the office address is still in the third home San Yuanqiao, aging decoration, the room small and scattered. Chen Hua, CEO of Singing, did not seem to care about this at all. Although the team is constantly growing, but no move out of the plan. He is still reserve funds, ready to create their own offline KTV.

Internet companies pre-made under the Industrial, the industry has expectations and questions. Offline KTV in the site selection, construction, licensing and management aspects of the high cost of singing is still in the entrepreneurial period how to withstand the weight of offline? Chen Hua how to create O2O closed loop?

Reconstruction KTV

Mention the city's leisure and entertainment, there are several popular must-have programs: watching movies, KTV and shopping. KTV as a place to provide karaoke equipment, consumers have become inseparable choice to meet the entertainment social needs.

The traditional discount KTV has been deeply rooted, including money counters, Windsor, Melody, Mai Chung, agogo and so on. While focusing on social karaoke software sing it intends to reconstruct the line KTV, the establishment of a new KTV samples, complete entertainment O2O closed loop.

According to Chen Hua said KTV KTV will be controlled by a complete set of IT systems, from reservation, song, singing, wine and payment and other links to achieve Internet. At the same time in the singing and interactive gameplay will have a new concept, such as online invitations strangers chorus, star chart, virtual drinks into real drinks.

"Consumers can also watch movies in the private rooms and watch the game. Private rooms are a place for entertainment." Chen Hua explains that there is a lot of room for imagination and is not limited to singing.

Sing it now and a traditional KTV, through investment or acquisitions to finalize the cooperation, but Chen Hua did not disclose the partner is a KTV. It is reported, sing it previously with the same song, agogo, Mai Chung, Lok Sang, candy and other KTV brand cooperation.

Division of labor, KTV partners will be responsible for the location of KTV, license, build shop, design and management, while singing it is mainly responsible for creating hardware and software KTV. Chen Hua said that at present the hardware and software has been developed for about two months, the line is also doing intensive research.

Sing it KTV will be through direct sales and franchise way to shop offline stores. With the traditional KTV is located in the bustling strip different, sing it will be laid according to the density of population living KTV, to create the door of the low-cost mini-KTV.

"We do not want to be tall, but to find cheap places, mainly close to the consumer's residential area so that when you want to sing, do not run far away, but out of the house, in your house Can sing under K. "Chen Hua says.

Chen Hua said singing KTV's goal is to achieve 2,000 within five years, first-tier cities covered by direct-based, second and third tier cities are mainly to join. In his opinion, the KTV will substantially lower the threshold for shop opening and attract KTV to join with high profits.

However, Chen Hua initially planned to open outlets in the first-tier cities try to join the temporary advance. Because he believes that joining the management will be the most offline, the most challenging place.

Test water O2O

Sing now there are 150 million users, only in Beijing every day there are about hundreds of thousands of users active in singing online. Chen Hua's move is to substantially divert online users offline, from booking, song, singing, social to pay, to create a complete O2O closed-loop.

Why do you sing it offline? Chen Hua said he often saw the user after singing, meet each other under the line to sing and make friends. At the same time, previously sing it has revealed the intention of cooperation with the traditional volume KTV cooperation, but there are differences in the division and play.

"In fact, the singing needs of users are far from being satisfied.Online singing is not enough, limited by the virtual environment, sound effects and atmosphere, and ultimately to expand to offline singing." Chen Hua said, including strangers singing users Needs to make friends also need to be completed offline.

Sing it is to think through the Internet to transform the traditional KTV industry thinking, and in recent years, financial, medical, education is accelerated by the Internet subversion rhythm.

Internet-based KTV, will be diverted from the Internet to offline, this is from point to area coverage. The traditional KTV limited geographical location, store homogeneity, only to attract users within the region.

Chen Hua believes that through the IT system for precise control, sing KTV will increase the flow of people batches to further enhance the profitability. For example, the system can analyze user behavior, including KTV area user age, singing and sharing records, etc., in the system to achieve a series of personalized recommendations.

"I think there is a disruptive approach to the needs of the KTV industry from idea to product." Chen Hua said: "The disruptive approach is not to subvert the traditional KTV," but rather to attract more KTVs to join it by singing KTV. Solve the user's pain points, to provide a more "comfortable" product experience.

YYCEO Li Xeling said: "In the next 10 years, there will be over 10 new listings in China with a market capitalization of over $ 10 billion, all of which are not BATs but will grow rapidly by breaking the weak links in traditional industries and finding new markets "

Cheng Ling Feng had written article pointed out that sing it on the mobile Internet enlightenment is that this is a perfect upgrade O2O. You can also imagine the next relying on huge Internet users and brands invaded the line, rebuild the rules, who is refreshing the game?

At present, sing it cheap mini KTV has been in the layout. However, Chen Hua also admitted that because the line is relatively heavy, unlike the online product by day, monthly updates, the entire KTV pull the front will be longer.

This wonderful idea can not be achieved without technical and financial support. In terms of financing, Singh won the investment of Ali and Blue in 2011; in July 2012, it won the A round of investment of Sequoia with a total investment of 15 million U.S. dollars.

Chen Hua said: "Capital should have enough money to do this project.At present, singing is not chaos burning money, which is the basic quality of entrepreneurs, because money can be at ease to do things." But he also admitted: " Line KTV okay to experiment, once the large-scale will be more burn out.