Sing it. Chen: Finding entrepreneurial opportunities in differences between mobile phones and PCs

Sina Science and technology news January 12 afternoon message, "Sing it" founder Chen today in the Geek Park, "Innovation Conference", the difference between mobile phone hardware and PC brings the mobile internet many entrepreneurial opportunities.　　"Sing It" to play the better sound quality of the handset microphone, which detonated the product. Chen that entrepreneurs on the PC Internet entrepreneurial opportunities are not much, must be combined with mobile phones and mobile internet to find space, not head-on confrontation with the Giants.　　And the difference between the phone and PC hardware is hard to imagine, such as "singing" and "popping" all using the phone microphone to create a different game of products. The following is Chen speech record: Chen: Hello!　　I am very happy to come to the Geek Park today to chat with you about the story of singing.　　First of all, please look at a small video, to see how users play to sing it. (video playback) through this video, you can see how to sing the user how to play it, there are children, there are old people, there are cooking time to sing, also have a car to sing in the room to sing, men and women in all kinds of occasions to sing, sing it can be said that the 2012 more mature products, also beyond our expectation, To tell you the good news, now the singing bar ranked third, last night, Hunan satellite TV made a program, this is also a new era of traditional media and a typical case of the Internet media, one of which is to sing it, so a small cooperation, and let singing again back to the top five. Sing it. Really developed very fast, now more than tens of millions of users.　　We all know that Asians have the desire to sing, in the mobile internet boom, the opportunity is really very much, we just at this point in time to seize such an opportunity. Perhaps a lot of people are concerned about mobile Internet, we all know that 2012 China may also be 200 million smartphones, 2013 500 million, the rapid doubling of the market, the growth and space of the market is a bit similar to the 98, 99 just beginning to contact with the Internet when the feeling, the whole market is a blue sea, What do you do, maybe you think a lot of people are doing it, but you do when you will find that the market is basically equal to the blank, now look back to Tencent, Baidu, Ali, 98, 99 just start doing things, maybe feel not how, QQ was thinking of selling, then feel that the user is not too much, also will not add value quickly,　　Looking back, with the development of the whole market, from tens of millions of users to billions of users this year, become a very great company, today Mobile Internet gives us the same opportunity, the future may be tens of millions of, hundreds of millions of users. Mobile Internet innovation is not quite the same as traditional innovation, first of all, on the phone to do what the original traditional internet giants do, basically the opportunity will not be too big, such as you do Taobao on the phone, Baidu, QQ, will surely die, you must find a new mobile phone, and mobile internet will have a combination of things to have new growth space,　　Will not confront the Giants head-on. What are the different places? The most important thing is cell phone.This device and the original PC hardware differences, the hardware differences brought about by the opportunity is unimaginable, a foreign company square in the phone socket inserted in the term scanning function, can form a mobile phone card companies, now worth billions of of dollars.　　The phone also has distance sensors, position sensors, microphones and speakers also have a lot of play, such as singing, snapping, and so on, these new sensors, new equipment and new features are able to create a very different play. On the phone, the importance of sound is the first day, because the phone is naturally used to call, in the microphone and horn requirements are very high, which can also see the first voice on the phone on the innovation must still continue to call, text messaging This path, this is the micro-letter we can see today and so on.　　In addition to the original communication function, we can see other play, sing it is singing, PA is a voice call. Sing it, do something, make singing it can be hot, we play the role of the microphone, like the iphone microphone has a good quality, user satisfaction is very high, coupled with the lyrics, to give you a strong sharing function, will use the existing social network to form the spread, Third party social networks have brought us a lot of stuff, with his open API, you can share your content with social networks, and users on social networks may come back after they see content, forming a cycle that is very scary and can basically form spread, wildfire's so-called viral spreads,　　Existing micro-blog, QQ space through a key can tell hundreds of people, thousands of people. Sing it. More than a good direction and good marketing model, the most important thing is the product, can grasp the rigid demand, sing around the user's original singing needs, or a lot of people need to see beauty, need to chase beauty, make sing it can use mobile internet this new way to solve some old problems, the demand will be very persistent, very exuberant,　　The explosion of this power is also surprising. More than half of the users from the Tencent system, and social media sharing is also very impressive.　　It's a gradual change, too. From the earliest only singing tools and friends community, now become the platform of the game, the platform of the game can convey brand or corporate value, such as Toyota, Coca-Cola in the singing bar to engage in some interaction with users, so as to achieve tens of thousands of, or even hundreds of thousands of, millions of people participate in the process of interaction.　　That's all I'm saying today, thanks! Moderator: Thank Chen!　　Below, please comment on the experts! Keso: When Chen left Ali, we also talked about the second item after leaving Ali is coupon, sing it is actually the third project after leaving, how to determine a project there is no chance?　　For example, you make a coupon, after a few months to find not a good opportunity to sing it every few days feel that this is a good opportunity, how to make this judgment? Chen: To be honest, there's a lot of luck in this, because I'm from AlibaThere are some changes in what you do and what you do behind the bus. When I do some things, I found that the user's growth has not reached the spread, wildfire effect, the user growth quickly into a gentle period, I think this is a big problem, the first stage of entrepreneurship is to achieve the user's leap, we met a lot of difficulties, Our growth is not good, I think I should do something, including specialized to find keso advice, always dare to abandon the original baggage and experience, feel that the original is to do search engines, I must also do search engines, when one day found that we really can not think of what to do, when we discussed with investors, Let go, no matter what experience and resources, we just think that there is something in the world that can be done, we basically sieve 10 projects, one of the sieve, sing it is actually in 2011 December, we decided to do it in 2012, we feel that singing is the need to exist　　, we have the ability to do the best products in China, we have the ability to push the product out, although there is no relevant experience and relevant industry experience, we believe we can do well. Shiong: There's a big trend in mobile internet, hot things are constantly changing, whenever the next wave appears, the front of some enterprises will be eliminated, there will be some new strength to climb to the peak, some things to continue to tap the new needs of users, because new technology, the emergence of a brand, such as mobile phones become so popular, smartphone penetration rate is increasing, according to the new characteristics of smartphones, constantly emerging some new requirements, to seize new requirements can be developed. In addition, to seize the user's existing needs, just on the new platform to achieve better, sing it caught this, anyone has the demand for singing, karaoke ok so popular, is the demand, singing is a rigid demand, if on the phone to do better, you can share with friends, can strengthen the sound, Sing it. You've got a chance to succeed, and I think you're doing really well.　　I'd like to know where you're going to force your next move? Chen: You may pay attention to sing the slogan, appear to sing the place behind all with a word, is your mobile phone KTV, sing the first day of the line to emphasize this, because I Rob is the original existence of rigid demand, just tell everyone mobile phone KTV is to sing it, When you sing it, you may think it's a community, but let's just rap. The tools and the community together, when we push the emphasis on tool properties, tool attributes are easier for users to install and use. In the future, sing. The emphasis will be on the two directions of singing and trading. On the one hand to sing better, second, make friends of things to do better, so that users really in the singing bar to form a true kindness, to produce real stars and fans, there are a lot of interaction, which is to be gradually strengthened in the future,　　Around the singing and to the two direction we will do deep to do specialized, the formation of the future mobile phone KTV only a brand, called Sing it. Feng Hanping:I'd like to ask you a question about the business model, Chen's experience shows that early investment does look at people, willing to put aside all the products in the past and the accumulation of product feeling, and then explore another demand, in fact, it is very difficult, and then further down, you will become mobile 9258 or what kind of way? Chen: Why sing it can fire up, when everyone saw the first time to see the singing is not seen, so it will fire up, our details and ideas of course will refer to other people's ideas. Sing it. The most important thing in the future is to focus on the unique vertical demand, this is also today to sing it can with all the big old have very good cooperation of important reason, sing it is content to produce side, produce very many high-quality content, then contribute to partners, like QQ space, for them, this kind of cooperation is very simple, and is vertical,　　Will not compete with everyone, want to maximize their value, do not need to make a general-purpose platform, and then Rob users with everyone, there is no need to do so. Moderator: Reviews first here, the following into the voting link, an average of 9 points.