Sing it. Chen: Mobile Internet is not a subset of PC Internet but a superset

Investment news August 28, China Internet Conference continued to be held in Beijing, "2014 China Innovation Enterprise Support Development Forum", sang founder CEO Chen delivered a keynote speech.

In Chen's view, mobile Internet development space is huge, he thinks, mobile Internet is not a subset of PC Internet, but superset.

For entrepreneurship, Chen with the other guests today: Today may be the best time for China's last hundreds of years since history.

The following is a transcript of Chen speech:

Sing it from the line to the present is about 2 years 4 months. Mobile Internet is not a subset of PC Internet, but a superset, mobile phones become everyone's portable computer, has become a body can not be stripped of organs, Apple iphone so that the elderly and young children have access to the right to use computers and networks, and the threshold of mobile Internet entrepreneurship compared to the PC Internet is much lower. Last night I went to the app night party and I found it was a bit like a few years ago when the Internet was the culmination of a sea of crowds.

Mobile Internet makes this industry more mature, many companies actually have more professional companies to help you do some other things, start-ups as long as the core competitiveness of their own big. In addition, a team does not need too many people, so the mobile Internet business threshold is lower. This brings the entire mobile Internet the entire opportunity to be bigger than the PC Internet, also has the portable equipment, has the more entrepreneur, this time the opportunity corresponding also will be very many.

I think the phone is actually a connecting person and the surrounding equipment such a can be said to be an organ, like today we do not carry a cell phone feel very uncomfortable, feel like suddenly with the whole world disconnected. So, today's phone is a bit like the original sci-fi film to see implanted in our body of a chip, it connects us and friends around, this device actually has more role to make. For example, all the things around us are operated with mobile phones, this is also our singing from the line gradually began to walk down the very important way, we already have 170 million users, as long as this song into a remote controller, this remote control can control KTV.

Sing it. There are some features, mobile Internet products and the original PC era has a very different place, it is very simple, simple enough to let two-year-old children and seventy or eighty-year-old man can also be very easy to use. Second, the mobile Internet products are to do all-inclusive products, and then from the point of view of products, now mobile internet products, generally in a point to do through, to do the special, beyond the user's habits. It's like singing. We always insist that ordinary people pick up and sing and sing a very nice song.

Second, the mobile internet era of the entire business model is to try to use free and low-cost way to earn large enough users, charge directly to the user, relatively speaking, if your basic skills can be all free, or very cheap, this will get a larger user, from the singing bar online and offline are based on such a consideration, We will make our basic functions very cheap, or completely free, and then use value-added services to find our own business model, so that my user size and direct charge of the product is completely different. Like a hammer cell phone, if he fully expressed his passion for making products, there would be a large number of users to pay.

So, in fact, I think the internet, may include now everyone see Tencent, Ali, are similar, to free or low-cost, rely on 1%,2% pay rate will be able to get huge profits.

A lot of people rap why do you suddenly start a new product, in fact, sing the line on the development of very stable, high-speed, we are now a large number of users, active degree is also very high, but these users still feel not good enough, or to go offline entity feel the scene of the audio, on-site services, In fact, offline KTV is actually singing a smart extension, as our mobile phone platform can expand a new business direction. Sing it. There are 170 million of users, these users compared with KTV users, overlap is very high, these people are girls for many, very young, these people I think is consistent user groups.

In addition, sing it is a national brand, can be understood as a singing bar is an Air force, we know where users live, we can in our user-intensive areas to make karaoke KTV from the entire user's promotion can be greatly expanded. and sing it. It's not just that we put the line on the line, the most important thing is that we think the phone is singing it is a person's KTV,KTV environment in the singing bar is a group of people KTV. We want to find a group of people to sing it, such a process is also the process of research and development, for us, we have to sing on the line to do with the offline KTV like fun.

We are going to do the KTV may be the following points. First, the operation is very simple, take the mobile phone can do very many complex and efficient operation, and then we will find a lot of good play, let you sing a bit more hi. At the same time, we also want to redefine the business model, we use a free or low-cost model in the basic service provider set a very low threshold, but we use value-added services to create some new business model. You know why millet sold so cheap, he may find other business model, sing it is the same, we design a everyone can go to play, but also have a lot of fun, and then we also have many innovative business model. However, the offline KTV is also very difficult to do, from the line down to the line is also a challenge, the biggest challenge is the chain operation. We have the ability to solve the various challenges of offline entities, we are also in the effort to learn, hope that the future of the singing bar is a standardized, can be linked to the replication of a model.

So, the Internet thinking not only can change KTV, we actually have a very good chance, today I think may be history, China in the last hundreds of years the best time, because we still have twenty or thirty years to complete China's modernization, such an opportunity before us, we find too many things, A national brand of Chinese, this is the opportunity for us to the future. We think that if you combine the Internet product thinking and marketing, we can also find breakthroughs in the traditional business, so that we have a product like the traditional entrepreneur products are very different, there is a better business model, there are more interesting play.

Finally, we throw a bit of bricks, I think today mobile internet companies in the offline actually have a lot of challenges, we hope that all Internet entrepreneurs can not only be in the Internet circle to start a business, offline can also. For example, why the light bulb is white, not color, why people need to cook and wash dishes, why a small cold can not solve their own, so, you will find a lot of entrepreneurial and innovative opportunities. Thank you!