Sing KTV dream to do O2O

Tencent technology Qianxiu Qian May 26 reported

Tencent technology such as predictions, the mobile Internet application venture to 2014, there have been three fork in the mouth.

Either in accordance with the Internet game reselling traffic, such as advertising, games, intermodal, etc .; or go to intelligent hardware, software and hardware combination; or take a combination of O2O, the latter two are with the traditional, offline combination .

Sing through advertising, games, transport has been in the first road, and recently tried the third road, do O2O, intend to do their own offline KTV.

Sing it CEO Chen Hua confirmed to Tencent Technology, Sing it intends to invest through mergers and acquisitions, open KTV under.

Sing it already this investment and mergers and acquisitions, with the following conditions: 1) non-traditional big brand KTV; 2) there are breakthrough products, mainly to the mini shop, each store has a very high rate of new high-margin and chain Brand. He further disclosed that the store's headquarters in Beijing.

In addition to Melody, who has been denied by Chen Hua, and the larger volume of Windsor KTV, other brands include cashboxes, vaults, musicians, the same song, candies, and more. KTV such as Mai Chung, agogo, etc., sing it to the acquisition of the KTV is among these, Chen Hua said that it needs to be officially announced in early June to sing it.

From the singing out of the M & A conditions can also be seen, different from the large-scale KTV play, sing it to go mini-KTV line, each store about 20 rooms, the pursuit of high exchange rate.

Earlier, sing this year's version of the update, has joined the live and private room karaoke function, it now appears that this move is a go go down the line a matter of course. In terms of karaoke, KTV opened the line mainly to realize the online and offline interaction, converting 100 million total users online and 30 million active users to offline, and realizing the added value through the profits of offline KTV.

A more detailed plan for offline KTV is expected to be announced in early June.