Sing local station community Operation Training Summary

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Perfect organization: Far in Beijing, but can be thousands of miles away from Chengdu, all kinds of details to improve clearly. From the registration, to the venue organization, process organization, the process is very perfect. The meeting seemed a little compact, but very reasonable.

The right meeting content: itself is actually a sing product release training session, but with the correct words, became (sing official community operation Combat Special training. Cleverly to the commercial atmosphere completely shielded, replaced by a complete webmaster training. More importantly, from the time of the compact arrangement, you can see the content of the enrichment.

Sing, Vice President Li Mingshun:

The development and future of local and vertical community websites, from the domestic large Internet environment; opportunities from local community websites: coal and personal; and the trend of Internet users ' staying time, which indicates that the community-type website is powerful, and the development speed of community-type website is equivalent (portal, search, mail, Computer software) twice times. The time spent on the three main portals accounted for only 19% of the total Internet time, according to Eric.

Second, China's community-type web site development of the environment, the domestic more than 1.3 million of independent sites, of which 80% have BBS class independent community. Since 2008, SNS type website community develops rapidly, and some SNS website becomes the focus, from the home to the school, from 51.com to Happy net, from Sohu to Tencent. To adapt to the needs of netizens SNS is becoming a new standard of web community, gradually popularized, vertical SNS is becoming the next hot spot.

Third, China's Internet community development of the large environment, high-speed growth of netizens, permeability will also be increased. Large netizens, to the first half of 09, has reached 3 billion, but the penetration rate is only 22%, developed countries, Japan, the United States have reached more than 70%, the domestic Internet users up space. In the next five years, there will be 300 million people, and the future growth of 300 million people will be the focus of the site.

Four, low education, low age netizens will be the main body of netizens, women, students, villages and towns netizens growth significantly.

Five, the network developed mature areas have been catalytic local Web site development, and high-speed growth and high permeability is to become one of the major elements of local class sites. Chengdu penetration rate is 22.6%, it belongs to the potential area.

VI. Opportunities for local stations: Bbs+sns. Personalization is a collection of community classes.

Du is the keynote of SNS operation from 0 to 100:

One, BBS do SNS, the original blog channel imminent extinction, the old user loss is serious, new users grow slowly, the Internet community trend is obvious.

Second, Bbs+sns, forum flow to maintain stability. SNS landing volume increased steadily, the overall popularity of the site rose significantly. such as: Yantai Forum, the Dragon Lane, stewardess nets, butterfly nets ...

Third, SNS operation: 1, clear site positioning, clear relationship between SNS and forum positioning; 2, complete initial settings, including user Group division, Integration rules, Fqa,feed display rules, default buddy settings, group settings ... 3, enhance the content active degree, monitor all kinds of key areas for the majority of users; 4, do the content, handle the relationship between the group and the Forum; 5, promote member interaction, including: enhance content display to promote interaction, multiple guidance to facilitate member interaction, website activities to promote member interaction; 4, application promotion, Selection should be noted: speed and stability, application usability, application interactivity, good invitation mechanisms, and advocacy incentives.

Qin Zhengyun Speaker discuz! operation and maintenance:

From the day-to-day maintenance of Discuz, Discuz deployment Program, discuz Two development, Discuz Forum Growth Improvement Program, Supesite Forum aggregation all aspects to explain the technical aspects of the use of discuz.

Chanyu, general manager of the Dragon Lane, explains the operation and marketing of the local community website:

The media value of the Dragon Alley and the development course of the Dragon Alley.

Second, the local community class site opportunities, 2 of the city's consumer entertainment sites, are blank.

Third, how the local community Web site to break through the development of the start-up period, 1, create a good environment: A, to each spot a clear and necessary positioning, B, from the first day of doing the site to refuse the information, C, refused to send out all the noise with the environment, D, efforts and gradually create the content with the environment; 2, the layout opens first gathers after disperses, grasps the node time: A, start not to open too much discussion spot, B, the right time can be separated discussion spot, C, to market research as the core, listen to netizens voice; 3, first do the content, adhere to as a content, do what netizens like content, pay attention to the accumulation of content and summary; 4, the appropriate to do outside promotion, more is the promotion of value, a,seo do local keyword, conversion rate is considerable, B, similar website promotion and friendship link, conversion rate general, C, navigation station promotion, conversion rate general, D, daily content localization promotion, conversion rate is high, E, medium noisy, conversion rate general, influence value is high; 5, cultivate the elite users, from the Forum on the Forum value system aspects to cultivate, including points, medals, forum honor ... 6, a reasonable integration system, A, value-oriented, good post, have the quality of the response, interaction, B, according to the value of the set integration strategy, C, the rational integration of consumption, D, refused to human loyalty points; 7, do a good job of carefully protecting each user experience, A, do a good job of navigation and site map, site Help system, B, to minimize Have a home page or recommended pages to update, C, carefully recommended content; 8, choose the most easy to realize the value of the starting point, such as coal, choose a good entrance and site positioning to make up for social vacancies, such as rigid consumption, life information, people's livelihood, adhere to long-term meticulous operation, good political sensitivity and government relations; 10, complete the task as planned, 30%, 70%, 100% of the intended target; 11, spot Master of the management, local site spot Lord won not enough to support long-term management (except for a few), spot master easy to form a small circle, little atmosphere (small fish spot main collective resignation), strong content management and open phase collection, spot main honor and spot main welfare distribution.

There are also vertical websites in the web game of lectures, as well, Baidu Alliance, the century interconnection of some of the introduction.

This training is not only a training, it is important to bring the concept of the Internet developed areas to Chengdu, training over the impact. Also to the development of Chengdu it, especially the development of community-type Web sites, provides a learning opportunity and a classic case list. It teahouse as the public welfare organization of Sichuan Chengdu area, also participated in this training, thus summed up this article. This article is from: http://www.itchaguan.com/?viewnews-379.html.