Sing the committees: Music pay is imminent or the whole industry will collapse.

Lu Jian, Secretary General of China Audiovisual Association's record working committee, said in Beijing 18th that exploring the pay model is the only road to future music development in mainland China, and that the entire Chinese music industry will collapse if it does not establish a reasonable and effective business model.

On the day of the 2012 music copyright Protection and Industrial Development Forum, many record company Mister and music creators together on the current widespread concern of the music industry dilemma, the authenticity of network music, network music fees and other hot content to start exchanges.

Lu Jian said that at present, 95% of the traditional mode of music operation has died, to the Internet, mobile phone for the consumer platform of digital music, wireless music, as well as karaoke and other ways to become a new space for music survival. But because the copyright of the network music market is difficult to maintain effectively, the copyright party of Music, namely record company and creator, did not receive the benefit of the rise of the digital music industry.

Lu said that the Japanese and Korean copyright party in the digital music industry to take the proportion of more than 90%, in Europe and the United States, the average value of the copyright is 70%, Taiwan after years of efforts to copyright party to get 60%. According to a survey conducted by the Commission, the mainland currently has 400 million online music users, the total music copyright market is more than 40 billion yuan, but in fact only received 800 million yuan, copyright revenue accounted for only 2% of the receivable. He hopes that the future will reach the content side and the channel side to obtain 50% of the income balance distribution system to support a healthy business model.

Zhang, a well-known musician, said that because of the current protection of music copyright is very poor, I feel a blank, the music industry chain of various links full of distrust, "do not have the confidence of their own music." He also used the "good voice of China," the hot talent show as an example, pointed out that "before singing a good singer, now go back to the players, it is unreasonable."

Zhang mentioned that in foreign countries, the draft is only a small part of the music industry, but in China has been magnified or even become the only profitable link. All platforms only care about and continue to hype "famous people", but no one to care about, cultivate new people. He hoped that the music industry chain people should not be "money" for the sole purpose, to work together to establish a truly sustainable platform.

Beijing Copyright Bureau Deputy Director Wang Yo said that the Internet music in more than 10 years, experienced a comprehensive piracy download, authorized free download, the industry brewing authorized payment download stage. Now, music websites, record companies are actively preparing for the advent of the era of online music payment downloads. At the same time, the network music industry has undergone some profound changes, music copyright owners, record companies and Internet Enterprises (music website) has become an integral part of the network music industry chain. He also revealed that next year China's digital music products will explode, initially expected to have more than 1000 digital music albums in music app way through the Internet.

Today's forum, a large number of music copyright owners, record companies and music sites together, issued the "Promotion of network music genuine proposal", which is the first time in mainland China Network music field.

China Audiovisual Association Record Working Committee is the Professional Working committee of China Audiovisual Association. At the beginning of its existence, the member units have included a large record company and more than 20 international famous record companies in China, accounting for 90% of global Chinese Music copyright.