Sing the new version of "private room K song" Online: Traditional KTV moved to the line

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Sing it. The team's office is located in an office near Sanyuan Bridge, compared to the once narrow space, now the office has increased to three, sing the CEO Chen smiled and said: "I now have a spacious and bright office." ”

This is the second time he has started a business. Since May 2012 in the Apple App Store online so far, sing bar users have exceeded 120 million, the product team also increased to 50 people. As simple as the office, and their pursuit of the product--easy, fun.

A few days ago, social K song application to sing it online a new version of the live room 4.7, increased the function of K song, to support users to invite 35 friends online in the private room to sing and sing chat, or completely open to the full platform users to join.

It can be said that this is a singing team on the eve of the Spring Festival for everyone to present the New Year gift.

KTV Rooms on line

Last October mid-April, sing the user break 100 million. In China, in addition to bat products can have hundreds of millions of of thousands of users, in the mobile Internet entrepreneurial field, such companies are rare. Chen has said that 100 million users are only a beginning, will continue to burnish products, to provide users with a better quality of use experience, more important is to give them the feeling of "surprise".

Is there enough room for the new version to be pleasantly surprised? Based on team research and user feedback, sing it. Last week on the line of the "private Room K song" version, and offline traditional KTV mode similar, users can create a room, invite friends to join the formation of private circles, or completely open to anyone to join, private rooms in the user can choose the song side by party number waiting for the opportunity to sing.

Sing it. has been exploring the boundaries of the singing experience, constantly increasing the likelihood. As Chen said, "consider how to make the user sing a better song and have a more appealing play." “

Last September, sing the "chorus" function to support the chorus of a song; The number of users reached tens, in order to increase the user's exposure, on the line of the "list" function, there are regional lists, songs list, and then added interactive features, including letters, and so on. At the same time, sing it from the Echo and reverberation effect can beautify the user voice, but also support recording songs uploaded to Micro bo, micro-letter, Renren and QQ space.

However, Chen that the older version has a weakness in deepening interaction, while the new version "changes the relationship between people". In particular, once the user can pursue the people who sing well, build a fan group, give each other flowers or other virtual objects. He admits that there is not enough power for some of the users, but the "private room K song" allows a group of people with the same hobby to discover each other's vocals, even personal charms.

The new version of the private room to sing bar administrators can independently make rules and play, such as the definition of song theme, singing, time and so on. And be sure to sing. There will be no charge on the core functions, only charges on value-added services, such as "Send Flowers, lollipop" and other buying behavior due to social demand.

"Before the song is just the KTV system moved up, but not the traditional KTV interactive form to move up, the new version of the private room K song function has increased the interaction between people, this is a big bright spot today." Later on the basis of private rooms will also be improved, the function will be more powerful, have a better play. Chen said.

Explore more new ways to play

The future will be the world of things, where all things will be networked, but mobile phones may still be the center of mobile devices. At the same time, more and more enterprises are also exploring the road of O2O, whether it is the traditional enterprise net or Internet enterprises touch the ground, in the horse race enclosure completed line under the closed loop. However, Chen said, singing the work of the focus is still online, consider how to do the main products, enhance user stickiness.

According to Chen revealed that after the Spring festival will also launch a new version, the product will overturn the original scoring system, to provide a new more accurate professional scoring system, users can also automatically calibrate the pitch, support to practice songs until satisfied. It is reported that sing it for this special to find senior musicians to study the algorithm, score high intonation better. There will be a game based on scoring in the future.

At the same time, the continued hot hand travel, but also let many companies as a profit model of one of the elements. Sing the main profit model from membership fees, virtual goods, games and offline KTV cooperation.

Recently, Chen approached dozens of game companies, considering each game to invest millions of funds, with a view to online more well-made hand tour. At the same time, comprehensive singing 60% users for the characteristics of women, the introduction of properties for neutral but UI design to meet the target users of the novice tour. Unlike the hand-travel concept of instant messaging products, the game and social functions of singing will be independent.

In addition, sing it in the breakthrough 100 million users have publicly announced the push of the "TV version of the song." It is reported that this project is still in development and testing.

BAT occupies the heights of today, internet start-ups are often faced with survival dilemma, to achieve breakthrough, not only products to be good enough not to be chased, while pushing new rhythm grasp is also critical.

Sing it. At the beginning of the line will face competition, such as the love of innovation workshop investment singing, millet rice bar, YY Micro singing, renren everyone love to sing, China moved the microphone love singing and so on. Chen from the competitor's point of view, "I will use some way to beat the singing, I would like to use some of the more wonderful strokes, priority to do revolutionary functions, and then change the existing product features." ”

This way of thinking makes it possible to continue to ensure the leading edge of the product, just as Chen said, "good products are found in the user's existing needs, such product vitality will be more lasting." All we have to do is set up the table and let more people come to the opera. ”