"Sing Together" Yinsan: You don't have to fight for the expectations of others.

Xiahong in Shanghai Xu Hong Middle Road a body like the courtyard, singing together "team in a gray old building office." The first floor of the building is being renovated, littered with cluttered construction materials, and the old elevators are in a humble corner. It's hard to think that there's a 150-person Internet start-up team here, and that the products they're making are also new and likely to subvert KTV. Founder Yinsan was born in 1992, tall and lanky, wearing glasses. On the first day of his meeting with "entrepreneurial state", he worked overtime until four o'clock in the morning. When the photographer took a picture of him, he suggested that he should wash his hair--it was too messy. "The story about him is not hard to find on the Internet: a full scholarship to the Bentley Business School in the United States, with two entrepreneurial experiences in the US, earning a fortune that will survive even if there is no more income." He didn't use the money he earned to buy a house, nor did he plan to buy a house. The house he rents now is priced at 70,001 square meters. He felt puzzled, since rents the house also can live, why must struggle to buy a price outrageous house. After singing the founder, Yinsan has not given himself a penny salary. He lived with his girlfriend, rode his bike to work, heard a song in his cell phone, and went to the company in 35 minutes. Why do you have to be like a KTV? 2012, 20-year-old Yinsan dropped out of home to start a business. He persuaded his girlfriend to drop out of school together and persuaded two students who had been together for 10 years to drop out. In Shanghai, 4 people joined together to sing the first team (after the girlfriend to seek another job). Soon the company got an angel investment from IDG millions of. Last April, they completed the 12 million-dollar round of financing, and the cast remained IDG. Yinsan in the United States two of startups are related to O2O, one is to do local household O2O, another is the life distribution O2O. His third venture to KTV as a starting point, the model is still O2O. Founded together before singing, Yinsan to the new entrepreneurial direction to do 10 or so months of planning. He made a list of most vertical subdivisions in the domestic O2O field, catering, hotel, massage, beauty, bars, nightclubs, and so on, and analyzed and investigated. He found that KTV, whether it is consumer content or customer experience is stereotyped, decades in the past has not changed much. All of the experience we get comes from screens, lights, stereos--these digital signals, essentially ' binary ', are entirely based on it. He felt it was an opportunity. Since they are the IT start-up team, perhaps a little innovation will lead to disruptive changes in the industry. Yinsan Read the "Guangzhou daily" in the previous few years to do a research on the status of KTV. One of the data is that 5,000 of the 85 after the survey, 88.9% of the people fleeing KTV: monotonous, boring, can only sing too boring. He told the survey to a KTV boss in Beijing to listen, the boss felt incredible: this is stupid, I open KTV is to let people sing, you said KTV can not just sing, let me do? But KTV consumption frequencyTimes, the amount of consumption in the lower, how to "become Yinsan and team to do the motivation." He felt that KTV and the film industry are similar, are cultural entertainment, why the Chinese film industry every year 50% growth, and KTV industry market scale shrinking? or the content of the problem, consumer experience. "The play is to sing, from the merchant end to the client side, set up a complete set of hardware, software, systems and apps, such as one of the products, to provide a set of KTV interactive entertainment services, and formed a O2O service platform." Users can use the whole set of solutions, using mobile phone song, cross box social, singing competitions, play games, watch the game live and so on. They also have access to third-party service platforms, such as car rental, driving, night hotel discounts. Some people say it's not like KTV. Yinsan retorted: Why must like KTV? Sing together to set the main target user group. Yinsan that the group is a multicultural community, their needs are not through a functional point can be satisfied. If the service is in place, KTV may have a new spring. Most people's understanding of the material is too superficial Yinsan a number of investors when they return to business. One of his financing stories was that an investor asked him, "Do you know who the parents of Bill Gates are?" The subtext of the investor is that you have no money, no connections, no resources, can you succeed? Yinsan's parents are just ordinary doctors in Yancheng, Jiangsu province. Most investors still recognize the pattern of singing together. But for his 20-year-old age, they seem less reassured. January 2013, Yinsan in Beijing double well a hotel held in the Internet forum to see IDG Li Feng. He pulled Li Feng from the venue to the hotel lobby, drank a cup of coffee and smoked two cigarettes. Before and after less than 10 minutes of time, Li Feng to this strange young man's admiration: thinking clearly, think the problem has beyond the depth of their peers. You don't have to find other investors, of course I do not object to you to find other investors, but we will definitely vote for you. "Yinsan is IDG's first 90 entrepreneurs, but also a project Li Feng in the shortest possible time." IDG Internal had a disagreement: cast this young man is not suitable? After the cast, he handed over the ' tuition ', ' graduation ', if not with IDG to play it? However, IDG set up a Yinsan fund shortly after the investment, and cast 17 projects. Yinsan most happily, his project has been approved by IDG: their generation, in the past, it is difficult to trust a child, especially to respect you with your own heart. "Except for the coldest two months of the year, Yinsan most of the time, slippers and shorts--including speakers at some of the most important events." In an interview, he put his legs on his desk. He immediately explained that this posture comfortable, love wearing slippers is also the truth. Then he pointed to the sneakers on his feet and said, "I had a cold today, so I didn't wear my slippers." "He said he was certainly not going to wear a suit on the stage: our generationThe face of man is this. "Yinsan explained that he did not want to buy a house, buy a car, including his own dress, are not to play personality." In the United States, he saw a number of middle-aged children after the age of 45 years old, he saw a woman than a man 20 years old, 30 years old can also be happy to fall in love. These are personal preferences, too normal. "He does not deny that entrepreneurship has a material pursuit, saying that if it is completely detached from the material behavior, the so-called entrepreneurship is a pseudo concept." But many people's understanding of matter is superficial, in order to be what others expect. He put his legs down from his desk and brought up a partner who had a lot of money and a real rich second generation. He was puzzled by how the car-running partner would haggle over his salary. After singing the founder, Yinsan has not given himself a penny salary. Later, he thought, the money-poor partner, perhaps to become a society, parents, friends to his expectations of the appearance of life and work. But if you think of others as your own pursuit, you must be a failure. You don't really have to fight for the expectations of others. He also said that his parents had hoped his company would stabilize and then go to the United States to finish reading the book. But if I really like what I'm doing, why do I have to study in the United States as they wish? Vision and Ideals 2014, sing together the team in 3 months to release the world's first Android VOD system, then launched in May, mobile phone song, intelligent song recommended, real-time list function, the purpose is to help users better and faster location songs, June and access to a taxi, driver and other third-party services, As well as wireless spot drinks and screen functions, and then launched a game, live video service and will release the body sense game. What is it that we sing together, an app or a hardware product? In fact, we are a total solution provider, including the KTV internal management, services, and hardware and software products. Yinsan said that he was returning to the beginner is the hope that all the people to KTV, not only to play with acquaintances, but also with strangers to play. He believes that the users to KTV, in addition to the need for entertainment and social needs, rather than the KTV as now, can only innocently sing or listen to wheat pa singing. Yinsan, for example, can sing the system across the box to launch the K-song contest, and has an objective scoring system, according to the pitch, techniques, rhythm, performance and other indicators scoring. If you agree, you can bet on a fruit plate and a bottle of champagne as the winner's prize. "KTV can also organize all users to play together, such as the weekly champions, monthly champions and give the corresponding rewards, so that we will continue to try to go into KTV practice songs, consumption." In addition, there is a cross box to play the game, to other boxes to send a barrage, flowers, wine and other features with social properties. Yinsan observed that in the United States there are almost no KTV, many people have a big house, young people in their own home singing, drinking, playing games. But the Chinese have big houses are few;Yes, your landlord is not allowed, the neighbors do not allow, the property is not allowed. There is no party environment in the country. He thought of it, since KTV is not a single because of singing, it is not possible to add some fun things in, let it become a party place, so that its more entertaining, at the same time is a suitable place for social. Before, sang together the product and the service is in the beta stage. In early December 2014, it was a formal debut to sing a conference in Shanghai. At present, sing together for KTV in music, games and other content copyright and system upgrades, updates and other aspects of the bill. They will charge the KTV a certain amount of hardware, software product costs. In the design of its business model, in the future or will be the KTV to charge a certain commission as one of the profit points. In essence they are third-party service providers rather than subverting KTV and becoming rivals, Yinsan said. Why do we have to be ' insane ' to burn money? Yinsan said, KTV open new store use their system will spend less than one-third of the cost, and the KTV has been open to sing the system can be adapted, do not need to buy a new touch screen, control box, wall panels. In addition, he also plans to release a smart ERP system in the near future, not only to meet all KTV operations, but also to help stores improve management efficiency, such as sleeping members wake up, precision marketing, financial data intelligent graphic analysis. In the company, a lot of employees to Yinsan 10 years old, team members mostly in the 30-year-old. He felt he could lead the team forward, not how much he had management skills, but because of his leadership and charisma. In fact, you have a vision, a strong dream, and ' reasonable '-you can find people who are in line with your ideals, make them believe in your goals, and follow you. "The team that sings together or will expand in 2015 to 500来 people." Since the company was founded, their staff turnover rate is zero. Yinsan has a lot of friends working on Facebook. The friends told him that when the company opened a deep technical meeting or quarterly management meeting, the nearly 50-year-old senior engineers, scientists, managers saw Zuckerberg, you can feel that they are from the heart of the "child" show respect. Yinsan says it's not about personal status, jobs, or respect for money, but because they believe the person is capable of bringing everyone to a high level. As a manager you can curse, open people, show your authority, but others will not respect you, and will not recognize you, what you want to do is difficult. "Zuckerberg is one of the business leaders admired by Yinsan, and the founder of Ellon Masc, an entrepreneur and philanthropist, is another business leader he admires. The pursuit of the heart of the good or the sound or sophisticated, still can be affirmed by the community, still can make money, which is a positive impact on the whole society. "Yinsan that this is two of the ideal world of the ultimate pursuit of the adventurer," and also make the enterprise is veryReactive。 Yinsan's ideal and vision is to make people's lives more interesting and richer through new ways.