Single Power saver staged "multinational kill" experts said price war rose to the industrial chain

This Sunday, the domestic electric business field of November 11 promotional festival will be, this day also dubbed as "Singles Day." From the previous day, the cat, Jingdong Mall, when the merchants will announce their promotional plans one week in advance. The "Singles Day" promotion, launched by the Cat 4 years ago, is about to form a free-for-all promotion.

According to the Chinese business Report, relevant data show that more than 200 independent operators are expected to have independent promotional activities in double 11, covering up to 50% per cent of independent businesses,

And the industry pointed out that the double 11 of the competition has not only to face the consumer level of price competition, but has risen to the upstream and downstream industry chain competition.

The number of independent manufacturers to enter the war is over 200

Into the November, Taobao continued to issue red envelopes to consumers, Amazon launched the "Z Province Week", Jing Dong in the 3C digital on the force. At the same time, the first in the history of the longest singles festival after the big curtain of Gome Online mall, the second wave of large-scale concessions activities "stay up" has also opened, once again set off a double 11 promotion tide. At this point, the big electric business big Guy's "double 11" promotion war, is fire full.

It is understood that Gome online Mall This double 11 activities, is called the longest preparation time, the largest investment scale. Gome Online Mall said that this year, the double 11 promotional front is stretched, will continue to let the way of the consumers,

Relevant data show that more than 200 independent business operators in the two 11 will have an independent promotional activities, covering the independent business nearly 50% merchants, such large-scale movements, will inevitably cause a new round of the industry shuffle!

Rising from price competition to industrial chain competition

At present, the domestic electric power business of the clarion call has already sounded, and the trend is growing.

"This 11 competition has not only been faced with the price competition, but has risen to the upstream and downstream industry chain competition." "Analysys International analyst Shou Send analysis, now among the electric business in addition to competing products, but also began to compete upstream of the merchant resources and downstream logistics and distribution services." This year's "Double 11", the domestic electric dealer has fought a whole industry chain competition.

For this year's frequent electric business war, Gome Online mall general manager Handepeng that the mere formality of the low-cost war for consumers may not be really affordable, electric business enterprises in the low price promotion, but also pay attention to service levels and profitability of the promotion, to bring consumers a real preferential channel.

Industry observer Ruzenwang says the overall situation in retailing has been sluggish this year compared with last year. "The whole line is also affected, and the competition among the electric business enterprises is even fiercer." This year's "singles Online shopping" campaign will be more intense than last year. ”