Singles Day close to near the electricity dealers together to lift the internet shopping frenzy

BEIJING, November 7, Xinhua (trainee reporter Xu Lezing) 7th, China e-Commerce Research Center "2012 Electric Business" Double 11 "online shopping promotion season survey data and reviews" The latest release, the report shows that the 2012 Singles Day, about 77.5% of independent, shopping class of electric dealers will launch promotional activities, then, " Rob Red Envelopes, "second Kill", "return to the present" and other promotional tricks synchronized use.

Since 2010, every November 11 Singles Day, the electric dealers will set off a round of online shopping promotion battle. As early as the middle of October this year, some electric dealers have warmed up in advance, distributed coupons, red envelopes and so on, and spared no effort to shout propaganda for the "Doomsday" Singles Day.

7th, the reporter learned from the China Electronic Commerce Research Center, "2012 Electric Business" Double 11 "online shopping promotion season survey data and reviews" survey shows that in 409 independent, shopping class of electric dealers, about 77.5% of the mall will launch promotional activities.

"This year's Singles Day coincides with the weekend, the main consumers of the net shopping groups do not have to worry about work the next days, online shopping climax than in previous years or earlier, and in the early morning period of time to enhance." Wang Zhouping, an assistant analyst at the network retailing Department of China's E-commerce Research Center, analyzes that a double 11 week will be the most intensive period of online shopping.

Survey by China E-Commerce Research Center found that this year, the double 11 is no longer limited to Taobao, the cat, a good deal, including the big Taobao category, Tang Lions, Yin, Boyang home textiles and other traditional brands, Jingdong Mall, Suning easy to buy, Dangdang and other comprehensive business shopping mall; Dream Bazaar, such as vertical shopping malls will have different levels of promotional activities.

"Brand merchants on the same day the general network and the third party mall to get through, all the electricity business together to lift the national network shopping frenzy." "Wang Zhouping said.

According to the survey questionnaire and the third party network to buy navigation monitoring platform than the purchase of the electric dealer included in the promotion show, the electric dealers are not the same promotional means, the package of mail almost became a business promotion of the necessary conditions, to 76.3% of the top ranked. In addition, the full reduction, buy a gift to about 55.1%, 43.7% of the proportion as the most popular promotional form of business, limited discount, swap respectively to 40.2%, 38.5% of the ratio followed by; Straight to the merchant is not conducive to binding users two times consumption, accounting for more than 33.5%. By then, "Rob Red Envelopes", "Second Kill", "return" and other promotional tricks will be used synchronously.

Wang Zhouping analysis, last year, the singles festival during the sale of "first bidding after the price", "Be refunded", "slow delivery" and other sequelae let many consumers feel disappointed, has been "fooled" by the electric business consumers to this promotional expectations will be reduced.

According to the reporter understand, before, Jingdong Mall and Su Ning easy to buy and other involved in the price war, by the NDRC qualitative as "suspected fictitious price, fraud consumers" or the Singles Festival promotion has a certain precedent significance.

Wang Zhouping suggested that consumers in the dual 11 net purchase discount goods, the use of coupons, the need to lock in advance the purchase of goods, records to keep the normal price of merchandise sales of the page and other measures, but also the maintenance of double a net purchase during the personal legitimate interests, vigilance against the false original price of businesses effective means

"Data is not the only standard of double 11, the precipitation of users, enhance business service capacity is the important evaluation indicators." Wang Zhouping said, the net buys the promotion should from "The price war" to "the value war" the transition.

In addition, Wang Zhouping said, there are some of the network Mall said not to rush the promotional tide, mall can not support a lower discount, there are shopping malls do not want to launch a "double 11" promotional campaign, small mall more worried about "less effort", by the big electric business closure, but also may cause large-scale complaints, affecting the mall reputation.

The report also shows that more than 90% of the electricity dealers revealed that the year will also be launched or participate in "Double 12", Christmas, New Year's Day, Spring Festival before the major electric business promotional activities.