"Singles Day" electric business giant early fire

Commercial newspaper reporter Aoxiangfi

The "Singles Day" promotional campaign for the "Double 11" is a few days away. Alibaba Group Day Cat, Taobao and other staff are in the final preparations, commercial newspaper reporter noted that Tencent Xun, Jingdong Mall, Dangdang, such as Cat, Taobao competitors have started on 11th this promotional battle. Several electric business platform can really sniper day cat, Taobao? Experts say they are just using the cat, Taobao "Double 11" influence, to increase their sales.

BEIJING-East Tencent when the promotion in advance

Commercial newspaper reporter learned that Tencent electric business is the first response to the sniper battle. As early as October, Tencent Electric Company announced that in October launched its independence after the first large-scale promotional, for consumers to send a value of 300 million Yuan coupons and gift packs, and in October 24 ~ 26th three days to host the QQ online shopping crazy Rob Festival. Subsequently, Tencent Electric business announced that in this three-day promotion, QQ shopping crazy Rob Festival activities under the total amount of 650 million yuan, the number of orders to break through 5 million single.

Tencent Electric Business announced the launch of the network shopping crazy Day, Jingdong Mall also announced the opening of one months of "Desert Storm" promotional activities. The activity from October 10 onwards, the overall let 1 billion yuan, send 50 million coupons, until the end of November 12, is said to the day Cat Mall "Double 11" activities to containment. In addition, Jingdong Mall also put the climatic stage of this desert Storm to November 10 ~ 12th These three days, Jingdong Mall hopes to combine the "Singles Day" of the fiery atmosphere, staged more shocking promotional storm in addition to the launch of the full 50 percent "Singles Day" special activities, various categories of goods will be launched a substantial profit-giving activities.

In addition, Dangdang's 13 anniversary of the celebration month also extended from last month to "Double 11". In the store celebrates the third wave of the month, the book audio and video full 800,000 kinds of goods discount, after the return of coupons. Dangdang CEO Guoqing said 98% of publishers participate in this benefit. One of the largest domestic manufacturers of footwear shopping online shoe city also from today to November 4, launched the "Sports storm early kicked off" special event, the event within the theme of Adidas/adidas, Nike/nike, new/new balance, such as hundreds of footwear 50 percent caps, for the upcoming "Double 11" Preheat ahead.

The cat is in no hurry to distribute "red envelopes"

In the face of competitors in the early start of the original by their own online shopping festival new battlefield, the day cat calmly. Commercial newspaper reporter learned that the days of the cat is still in accordance with the previous deployment, the busy preparation of "double 11" activities. From the beginning of this month, consumers have been able to get "red envelopes" from the website of Ali Group, such as Cat, Taobao, Alipay, etc., the "11 11" shopping Carnival, which is held by Ali's several big net-buying platforms, will give 110 million RMB red envelopes to consumers.

At the same time, the national logistics industry is also in the time to step up the exercise and the final deployment. November 1, China Express Association organized Ten express companies for the day cat Double 11 shopping carnival again held a closed-door meeting, review the preparations for the situation. "This year the express industry has 800,000 Express Army service in the days of the cat" double 11 ", creating the most history. "Express Industry association secretary General Dawa said that last year's" Double 11 ", a day of parcels amounted to 2200余万件, is expected this year will be again high innovation.

Commercial news reporter also learned that the September first express industry behind closed doors, a number of recruitment sites, Yuantong, Qualcomm, Shentong, home express delivery and other logistics companies have released information urgent to hire courier.

Suning announces "Double 11" Day Challenge

It is understood that, in addition to Tencent, Jingdong Mall, Dangdang, and so this year deliberately robbed in the days of the cat "double 11" before the network to promote promotional activities, there are still some electric business platform will be promotional time directly to the "Double 11" Day, direct challenge.

The yesterday, Suning announced Suning appliances (002024, shares bar), Suning easy to buy, le buy shi bi-brand three-mode joined the "double 11" promotional campaign, its promotional means mainly include "line on the same price promotion", "issued 10,000" 111 Yuan general red envelopes, "micro-bo low price snapped up", "Shopping coupons" and so on, " It is expected that the overall low market price of 20%. ”

Industry insiders: Other electric dealers in the borrowing power

It is understood that in the "Singles Day" This day to engage in online shopping promotions, is the predecessor of the Cat Taobao Mall first. Taobao Mall in the last year, "Double 11" This day to do 3.36 billion yuan turnover, since last year, attracted Jingdong Mall, Dangdang and other competitors hitchhiking, but with Taobao's brilliant success is different, the other several finally did not come up with "transcripts."

This year, these electric dealers seem to be learning smart, simply in the "double 11" before the big promotion, this will play a sniper day cat effect? In this regard, the Internet commentator Bo that, obviously is not up to, because the entire Ali group in the electric industry accounted for a large share of the majority of users mentioned that the electricity business is still accustomed to Taobao, Cat. Other electric dealers to organize online shopping festival, just want to use Taobao, the cat "double 11" influence, increase their sales just.