Singles Day has become an important festival for Chinese electricity Merchants

BEIJING, November 11 (Xinhua Chen Kangliang) November 11 "Singles Day" has gradually become China's electricity consumption of an important "festival", and triggered the Internet financial enterprises to deploy heavily.

11th, the domestic electric business giant Jingdong Group of Beijing-East Finance of the public financing platform to launch the "11 yuan to raise 11 percent rooms" of the public-funded activities, Beijing-East financial user expenditure of 11 yuan (RMB, the same below) can participate in the purchase of the eligibility, non-Jingdong financial users to pay 1111 yuan to participate.
The mode of public financing is originated from abroad, which means to raise funds for all, and to give back to supporters in kind, service or equity, is one of the models of internet finance. BEIJING-east of the activity called "public chip", there is a voice questioned the availability of only 11 sets, speculation means strong.
In this respect, Gao Hongjun, director of the Beijing-East public platform, said, "11 percent house" is the Beijing-East financial exploration of the field of real estate, the future will continue to introduce "new play", deep farmland production field.

Other insiders said that this model will be offline in the field of financing demand transfer to the online, and through the Internet financial model can be quickly realized, in favor of developers with internet platform to ease the accumulation of new house pressure, is a good marketing tool. However, the model also has a certain moral hazard and capital flow to the compliance problem.
In addition to public financing, Jingdong Finance has also sent more troops, in the area of payment, "NET Silver +" also launched special shopping activities; In the area of consumer finance, the Beijing-East White-line special event has been first launched on November 1; closely followed, Jingdong finance in wealth management business continue to strengthen the user's financial sovereignty, the Treasury helps users easy to make money while , but also gave back a huge amount of red envelopes.
In addition, such as Alibaba and other traditional electric dealers also do not forget to force. On the double 11 Alibaba launched the day cat treasure, enjoy more than 1% of the balance of return rate. Tencent's micro-credit management through the immediate launch of the "11 times times the Profit" campaign. Claims that "as long as the luck is good enough to enjoy the highest 7 days to double the wealth management products," challenged the day cat treasure.
Many emerging peer-to-peer companies appear more vigorous. Yingying Financial management, the introduction of "Winter coffers", buy to send 11 yuan red envelopes. Pat Credit, the introduction of investment full 10,000 to send 66 yuan bonus activities. Hangzhou well-known Internet financial enterprises to dig Wealth announced November 11 0 o'clock in the country to launch a 11111-dollar wealth management products, digging money out of the principal, the user take the benefit. Finish)