Singles Day may reignite electricity dealer price war

November 11 this year, "Singles Day" more and more near, the cat's annual play 1111 major promotion is about to begin, Jingdong nature can not stand idly by, has launched the "Desert Storm" let activities. In addition, Suning Tesco will also start "0 yuan purchase" activity before November 11. It seems that no matter which electric platform to launch the promotional activities, the end can always evolve into the whole industry carnival, this Singles day, the consumer is afraid to and the entire electric business industry together.

2009, the first day cat launched the "Singles Day" promotion, last year, "Double 11", the cat turnover of up to 3.36 billion yuan, in the event of 8 minutes after the start, the creation of 100 million Yuan http://www.aliyun.com/zixun/aggregation/32626.html "> Sales performance." This year, the cat began to promote the "1111 Online shopping Carnival" event more than 20 days in advance.

November 11 was a big day for the cat, but this year it became a big day for the whole industry. Jingdong Mall as early as the beginning of October this year that the October 10 to November 12, held a large-scale "desert Storm" let activities, of which tens of thousands of products 50 percent caps. So greatly let, the activity time and the cat "1111 Net shopping Carnival" height coincide, the intention is obvious. At the same time, Suning easy to buy recent advertising has been overwhelming, November 9 ~11 11th three days, "0 yuan buy" again started.

Eminent it legal experts Zhao occupy previously to the media said: "At present, there is not much difference between the domestic electric business platform, if not closely with the team, others do one, two promotions you have not to keep up, the market will soon be eaten away, which is why the electric dealers love crowded together to promote the reason. ”

Modern Express journalist Zhang