Singles Day online shopping for the end of the electric business or let consumers down

This year's Singles Day "Double 11 promotion" has become the major electric sales promotion focus this year. Because the promotion is very big, a lot of netizens worry about out of stock, so have prepared the "shopping cart" in advance, only wait for "0 points" arrival.　　However, after this round of sales but let some consumers feel disappointed, not out of stock is the so-called sales only after the price increase.　　Shenzhen electric power business giant said, the Electric Merchant Singles Festival promotion lets the manufacturer be busy, the wrong peak promotion can let the consumer find the benefit.　　Is it hard for consumers to benefit from promotional melee? It is understood that Taobao Mall (micro-Bo) this year singles to create 3.36 billion yuan Alipay (micro-bo) turnover, as of the day 16, Taobao Mall order number on the breakthrough of 10 million single, than last year doubled.　　Other domestic electricity dealers such as Jingdong (micro-blog), Suning easy to buy (micro-blog), etc. also in the round before and after the sale of huge orders.　　Taobao Mall insiders have said that the promotion, Taobao mall six months ahead of schedule, in the investment, supply, logistics and other aspects of contact with a large number of cooperative businesses, and the mobilization of cooperation with Taobao all express enterprises to mobilize a total of 400,000 people to prepare for sales after the distribution work. However, it is the grand promotion that will show the disadvantages of the electric dealers. South reporters found that many consumers through micro-blog, forum post complaints, the day in Taobao snapped up to the "50 percent" order, no hint of the case was the merchant canceled, and some buyers in the payment, but found that some goods can not choose color and size, and even the consumer questioned, some Taobao sellers inflated prices,　　Discount Sales promotions. Jingdong Mall's consumers also said that book sales to buy 100 to send 100 of the activities, after the order of a lot of books do not participate in activities, and other products, delivery time even to next year.　　It is clear that the major electric power companies in the Singles Day promotion during the consumer experience there are still a lot of disappointing places. For this kind of centralized promotion, Shenzhen Electric Power trader appeared the divergence of opinion. "Such a large-scale promotional activities, sales, brand communications have a lot of help." "Shenzhen Direct E-commerce Company, a well-known brand in Taobao and Pat Channel business owner Wang Qinghai revealed," This one-day promotional, our order volume has increased 10 times times, the original 24 hours of delivery, but also used 3 days, 24 hours a day to all the overtime.　　"However, he admits that due to the slow delivery, some refund problems have been caused, affecting the reputation of the store." Want to "rob the money" in one day, the best possible Tencent an E-commerce leader pointed out, "from the marketing resources and logistics capabilities, electric business enterprises to get together to promote is not wise, distract the attention of consumers, so that manufacturers are busy, but also to the logistics pressure." The ideal state is, the electrical appliance Business enterprise Wrong peak promotion, this can let the supplier calmly formulate the supply plan, also can let the consumer always have the affordable goods can buy. "When the CEO of the Network (micro-blog) also publicly said," We all suppress the November 11 match, a day to rob Money, not smart! Promotion is a normal competition, but should not be together, but should stagger the time, this is healthy."Wang Qinghai also thinks," for small and medium electric business, this kind of promotion is very attractive, but very test electricity supplier's supply chain, the ability of the logistics distribution, we must do our own. "In addition, on the eve of the Singles Day promotions, the action of the electric dealers to promote the promotion has aroused the attention of the National Post Office." The state Post office issued consumer tips, advising consumers to arrange shopping time reasonably.　　At the same time, the bureau's Market Supervision department also called The Express Company, urged the express companies to improve emergency plans. Reporter Pan: South reporters