"Singles Day" super million people online shopping

November 11, located in Hangzhou City, Xiaoshan District Express East China Sorting center, staff busy sorting courier items. Xinhua News Agency

Hangzhou, November 11 (Xinhua) The first minute after 0, 10 million users "poured into" the Zhang Yi, Taobao shopping platform, official data from the cat, 1 hours 10 minutes when the number of 2 billion. According to the Sky cat expected tens of billions of calculations, has been completed one-fifth. And the first 37 minutes just broke through 1 billion. Only in the first minute of the opening event, more than 10 million people poured into the cat, and Taobao's official data last year was 3.42 million. Within 14 hours, turnover exceeded 10 billion yuan--11th, "Singles Day" 0 to open the net shopping carnival, again refresh the Chinese electric industry record.

It's not just hordes of consumers who are busy all night. In the early hours of 11th, Wuliying and colleagues working in a joint-stock bank stayed in office to work overtime to ensure a stable online trading system when snapping up discounted goods. After 0 o'clock the first minute, the first hour, whenever a wave of the arrival of a deal, communication to solve problems even to run.

"It can be said to be a little hectic. "The scale of such transactions is much larger than the daily volume, and the ability to withstand the system is a huge test," Wuliying said.

The reality is indeed so. As soon as the blood was spelled out, some banks ' payment channels were "squeezed" by hordes of consumers. Although Alipay has been setting up a dedicated project team since early August, to communicate with major banks in advance and to carry out system expansion, stress testing, but the early morning of 11th, China Construction Bank (601939, shares bar) of the network banking system or because of the pressure is too big downtime, the bank (601988, shares), Societe Generale ( 601166, shares bar) and many other banks because of the use of too many people, there are different degrees of system busy.

There are also busy sellers and several 100,000-meter couriers. In a "Amoy brand" women's warehouse in Hangzhou, busy greeting shop customers customer service told reporters that the first wave of parcels in the 4 o'clock in the morning will be packaged to send away.

Li Bin, Executive vice president of Suning and Tesco, revealed through Weibo in order to deal with the "double 11" promotion, Suning easy to buy in advance in the "North Canton" and other cities recruit thousands of "part-time courier", promotional period estimated more than 50% courier can reach a monthly salary million, but in the face of the blowout orders, "Behind the high salary is ordinary people can not imagine the

Ruzenwang, the electric industry observer, believes that the "Singles Day" online shopping spree is becoming a climate in China, similar to the "online shopping Monday" promotions after Halloween in the United States. Not only is the cat, including Jingdong Mall, Suning easy to buy, Dangdang, and so on most of China's well-known electric business enterprises in this period to launch promotions, the formation of "online shopping tide."

As of 11th 14 o'clock, "Singles Day" electric sales promotion, the reporter learned from Alibaba, only days of cat and Taobao platform turnover exceeded 10 billion yuan, more than 2011 U.S. online sales market for the highest daily sales.

Industry insiders and experts believe that, although some of the demand for online shopping from the offline retail industry transfer, but in the current economic situation, the huge amount of sales of online shopping sales still release the strong domestic demand signal.

Jack Ma, chairman of the Board of Alibaba Group, said that the U.S. traditional retail industry developed, E-commerce in the United States is only a supplement, but China's infrastructure, traditional retail industry is not perfect, once the logistics and other ancillary facilities to keep up with, e-commerce in China will become the mainstream, in order to stimulate domestic demand to create