"Singles Day" surpasses the volume of "Internet Monday", the largest online shopping festival in the United States

Less than 14 hours, the day cat and Taobao platform turnover exceeded 10 billion! This 10 billion yuan, greatly surpasses the US biggest online shopping festival "network Monday" the turnover. "Singles Day", One night to become the first online shopping carnival.

1 minutes of shop into tens of millions of people, 14 hours of 10 billion for countless people, this is a sleepless night. 11th 0 o'clock in the first minute, the cat platform will pour into 10 million people, last year instantaneous flow of nearly 3 times times. They are all coming at attractive prices.

Alibaba's cat, Taobao, Poly cost-effective, jointly launched the "1111 online shopping spree" activities, suning easy to buy, Jingdong shopping malls, where the goods, Poly-Mei excellent products, such as shopping sites, have for the network to build a platform for the business. Only day cat shopping malls, there are more than million businesses to launch more than 60,000 brands to participate in promotional, in addition to clothing, electrical appliances, home, mother and child, beauty and other traditional industries, real estate, automobiles, insurance, as well as a lot of beer and skittles in the field of many businesses, but also the first

Early in the morning, when the nurse in Nanjing Boutzen grabbed a thickened down jacket. "Really like war, too high." 549 Yuan a piece, half as cheap as the shop. "Nanjing Netizen Li, a few weeks ago, began to make shopping list, and to pay treasure recharge," nearly 3 hours, spend more than 4,000 yuan to buy more than 10 single things such a price, people do not move too hard. ”

Millions of friends such as Miss Li, together for the day cat "contribution" to the huge turnover. Starting from 0 o'clock, to 2:19, Alipay's total turnover amounted to 3.37 billion, surpassing last year's "Singles Day" Cat full day turnover. 8:16 A.M., the total sales of Alipay 5 billion yuan, 11:24, breakthrough 8 billion, 13:38, reached 10 billion yuan, refreshing the Chinese retail record, breaking the United States largest online shopping day 7.8 billion (equivalent to RMB) of the transaction record.

"Crazy", not just the sky cat. 9th, Suning easy to buy started the "3 days 3 nights super 0 Yuan purchase", 11th zero 36 minutes, Suning easy to buy executive Vice President Li Bin published data, said that within two days of Suning easy to buy site sales growth of more than 20 times times, close to 1.5 million orders. Mo Yan book alone, sold 100,000 books, set the annual sales of single goods, "and the entire" Double 11 "will be more than 3 million single. ”

Within 2 minutes, 2000 senior Tong's words of the water to wash the protection suit to rob empty, 20 minutes, diaper sold 50000 packs, 40 minutes, hundreds of good world sold 20000 mop; 1 hours, New Zealand imported milk powder Karicare sold 30000 cans ... "This fully illustrates the huge demand in the domestic consumer market." E-commerce Observer Ruzenwang said.

"Singles Day", The electric business war to borrow power "single economy"?

Before the "Singles Day" Electric business war began, someone had labeled it "single economy".

"This war is not much related to the single economy," he said. "The Shanghai Academy of Social Sciences scholar Chenya, in recent years has been concerned about the growing single group and" single economy ", and November 11," Singles Day "promotion war, online shopping, in Chenya view, this is more just a commercial promotional excuses.

If you choose another ordinary day, the product is still so much discount, can achieve such a good effect? Hu Xiaowu, an associate professor at Nanjing University, believes that there may not be such a big appeal. "Any promotional marketing to borrow power," Singles Day promotion is a success of a typical loan. ”

In the past 10 years, "Singles Day" in China gradually warming up, has a profound social foundation. Jiangsu People's average marriage registration age has been postponed to 30 years old, divorced people's average divorce age is early to 35.8 years old more and more left male, become the "Singles Day" more and more prosperous real power.

For the "Singles Day" rally, the traditional business model has little to contribute. Reporters found that there are few department stores around the "Singles Day" promotional activities. On the one hand, the new business model to spare no effort, on the one hand, the traditional business model is quiet, the two of the "Singles Day" different attitude reflects that the traditional business model in the use of the network, in the impact on young people, really powerless.

Network business, can this "adult"

Nanjing, a large department store executives told reporters that the electrical business and physical department stores positioning, marketing is not the same, you can go each way. And Ma Yun said, "Double 11" is not the electric business war, it is the emergence of the new Economy (310358, fund bar), business model and traditional business model of the war. "We want all manufacturing traders to know that the situation has changed today!" This remark, a little manifesto of the taste.

"Singles Day" The Day of the network business Energy concentration outbreak, from the long-term preparation and brewing.

Zhang Yong in micro-blog sigh, all the business has been beyond the previous cognition, no longer think "double 11" is to engage in a big promotion, some businesses, the Spring Festival began planning "11 11."

Last year "Double 11" after the exposure of the biggest problem of logistics, this year, especially by the electrical business attention. 1:10 A.M., the Netizen "miss-Alizarin XI" issued a micro-blog said, has received a parcel, "from the order to receive parcels only 1 hours." "Sellers in the middle of the night door-to-door, because the volume of the day sales behind the big logistics pressure." "The next few days, if you see a private car delivery of suning easy to purchase distribution, don't be surprised." "Li bin also said," Su Ning called the country more than 1700 stores, more than 100,000 people to use the work gap, suning easy to purchase goods in the same city distribution. "And home urgent delivery, Qualcomm, Huitong, Yuantong and other express companies in the recent enrichment of courier team, new vehicles, specifically to deal with the" double 11 "logistics peak.

The new business model focused on Singles Day, expecting more orders, and looking forward to a breakthrough in the competition with traditional business models, looking forward to their "adult". Tian Cat President Zhang Yong proudly declared that this year "Singles Day" is the Network Business Society "adult ritual."

and the Internet business "adult" can "Biching"? I'm afraid it's not that simple.

The 1-minute influx of 10 million customers is both an enviable business opportunity and a great test. Countless netizens complained on Weibo: Web pages are not open and payments are queued. In the early hours, a number of banks of the network silver system due to the instantaneous pressure is too large and downtime, there are different degrees of system busy. The cat had to apologize for the emergency on Weibo and asked netizens to rest early. Even if the electrical business in the stock, logistics, after-sale and so on to do their homework, "Singles Day" complaint is still high, the fact that the network business development problem is not a solution overnight. Network business still need to seriously solve a problem that puzzles netizens ' consumption and its development, instead of cheering oneself "adult".