Singles Day: The concept of electric business speculation express cheap

In Traditional Chinese festivals, there is no November 11 that the so-called Singles festival this dish, however, this origin in folk drama said "Singles Day" is used by smart electric dealers, more and more become a national event, especially for the express industry, such as the impending test, formidable.

November 1, China Express Association Express and online Shopping Professional committee in Shanghai held a closed-door meeting, on the one hand review of the major express delivery giants of the preparation of the situation, on the other hand, let the family share experience, pre-sentencing issues, and strive to play a good courier industry "Autumn Harvest" this battle.

It is reported that postal Group Mail bureau, http://www.aliyun.com/zixun/aggregation/32925.html "> Postal Courier Logistics (EMS), Shun Fung, Shentong, Yuantong, Rhyme Tatsu, in the Tong, the company, the house urgent send, every day, Goutong and other express companies, as well as the day Cat Mall, Taobao and other electric business platform to attend the meeting.

It is worth mentioning that, as the national team of EMS, is the first time to join the network to buy Express army, more crucial is that the price has been "high" EMS also a significant price reduction. It is obvious that in front of the electrical business logistics of the big cakes, EMS finally intends to and private courier companies to compete for food. The deeper implication behind this is that EMS has passed the listing review and is waiting for the release window. If the time of the listing is delayed until next year, the "Singles Day" will be a big boost for its annual report, and valuations will be much higher. For the days of the cat, Jingdong and many other electric dealers, although the Singles Day because of the big price discount, but only to earn sales did not make profits. But when the season comes, it's also important to dash sales.

Singles festival Promotion concept from 2 years ago Taobao Mall, 2010, Taobao Mall "Singles Day" full 50 percent of the big promotion has set a daily 1 billion yuan sales record, and due to insufficient preparation, many express have appeared "burst warehouse" situation. After this, November 11, 2011, the Days of the cat (the original Taobao Mall) turnover record 3.36 billion yuan. Seeing the days of the Cat The Singles Festival so brilliant, Jingdong mall, new egg nets, bowser nets, Amazon, Tencent Xun and so on more and more electric dealers also joined in. Thus, November 11, the meaning of "Bachelor" is no longer important, has become a popular online shopping carnival.

In the electric dealers a wave only make a yell not to make money in the promotion, do not earn a yell only make money Express industry has been rapid development. According to forecast, this year Singles Day will have 800,000 express army for the day Cat service, create a record high. In fact, it is thanks to the rapid development of electrical business in recent years, only to achieve the private courier industry today. Data show that from 2007 to 2011, net Purchase Express business income from 7.82 billion yuan to 78.06 billion yuan, 4 years growth of more than 9 times times. It can be said that, although VC investment in express enterprises, but a large number of VC investment to the electric dealer's true gold and silver, has been transferred to the private courier companies.