Sino-Italian Electric Business forum: "Online shopping" for the new opportunities of enterprises in China

China Economic Network Beijing January 29 (reporter Yang Yi trainee reporter Wang) yesterday, the Chinese Italian Chamber of Commerce and the Italian Association of E-commerce in Beijing, the Ritz-Benz co-sponsored the China-Italy e-commerce Forum. The theme of this forum is "e-commerce in China, the opportunity of Italian enterprises", dozens of representatives from Italian institutions and Chinese enterprises in China on "How to use the Chinese E-commerce platform Italian Enterprises," the topic of in-depth discussion.

In his speech, Giulio Finzi, secretary general of the Italian Electronic Commerce Association, said that in China, people under the age of 35 liked to buy products online and that "net shopping" would become a new opportunity for Italian companies to operate in China. However, only a handful of Italian companies know how to run sales through virtual stores. Information sharing can improve the efficiency of cooperation between e-commerce enterprises. In dealing with E-commerce projects, the new website design, authoritative website content, good software and complete network marketing strategy for Italian enterprises is also particularly important. "Changing the way we think and innovating our production-distribution model is the biggest challenge for Italian companies," he said.

Mr. Scanu of Kemindi (Chiomenti) Law firm introduced the legal profile of China's e-commerce to the participating Italian enterprises from three aspects of market access, operating norms and intellectual property protection. He stressed: Since joining the WTO, the Chinese government has begun to simplify the administrative burden of operators, and has introduced a series of policies to promote network development and mobile network equipment promotion, which actually opened up the market for most Chinese enterprises and foreign companies investing in China. In addition, the Chinese government has fully optimized the legal environment of E-commerce, providing a good platform for E-commerce development.

Chris Cheung, from the European Union's SME Service Center, gave a detailed account of China's business profile of business-to-business retailers to the delegates. He said that "the enemy" is the Italian enterprises to enter the Chinese market a magic weapon. Before investing in the Chinese market, the Italian enterprises should fully understand the development trend of China's E-commerce, China's successful network marketing cases, logistics status and consumer behavior.