Sino-US electric trader aims at "black Friday" to create new shopping relationship

The four major department stores in the United States have opened Alipay payment platform, Chinese buyers worry and effort to buy "cabbage price" merchandise

Outside reaction: The occasion of the Australian National Pavilion on the line, Shanghai Real Store

What is "Black Friday"

In the United States, "black Friday" refers to the first day after the annual Thanksgiving (the fourth Thursday of November). The day is often seen as marking the beginning of the Christmas shopping season, seen as a barometer of the annual retail sales performance, and one of the most valued and busiest days of the year.

With regard to the origins of the term "black Friday", a more general view is that since this day is the first day of the opening of the Thanksgiving holiday, and people usually start shopping for Christmas, many stores will be crowded with customers to get large sums. The traditional use of different colors of ink to account for, red means that the loss is the deficit, black represents profit. So this Friday is called "Black Friday", to look forward to this day, the annual revenue from negative positive, from the red Word to black. Shop employees use the word "black Friday" to laugh at themselves, saying that the day will be too busy to die.

Morning News reporter Lin

Tomorrow is "Black Friday". This year, hundreds of millions of Chinese sea Amoy will join the U.S. "black Friday" snapping army, the first time in the history of "Black Five".

Miss Wang has just received the "double 11" of the goods, from the use to eat, half a month ago, "Double 11", in one hours, she spent more than 10,000, the equivalent of one months of wages. Now that she is waiting for the Friday, she has looked at the big shoes and clothes on the platform of Alipay and Amazon Global shopping, and has studied all kinds of discount policies, waiting for the next month's salary and year-end bonus.

This "Black Friday", China's blood struggle to find a new source of international prices snapped up, and the global business also saw the direct docking of the Chinese market opportunities.

In the Shanghai FTA, yesterday, the Australian National Pavilion in the FTA announced that its Australian National Pavilion Online Mall will be officially launched on November 27. "Online shopping mall will provide the most complete native Australian goods, because the use of the FTA bonded mode, so the utilization rate of funds has increased substantially." "Yesterday, the Australian National Pavilion said that the Australian National Pavilion has more than 30 Australian enterprises, compared with the formal channels of goods, the National pavilion imports of goods generally cheap 10%-30%.

"such as an Australian red wine, the regular channel price of more than 1000 yuan, and in the Australian National Pavilion Platform Price is 700-800 yuan." The source said that the national pavilion directly docking overseas producers, reducing the intermediary channel, so the price has an advantage. In addition to shop, the Australian National Pavilion will open in 3 years, 100 direct stores, the purpose is to "let consumers see touch."

Amazon's overseas purchases were opened a few months ago, and "Black Friday" became its first high-profile gold-sucking campaign. On its official website, the "black Friday" activity signs are very eye-catching. Amazon said that on November 28, 29th two days, during the black Friday "Amazon overseas Shopping Festival", consumers will be able to use the "overseas purchase" store to enjoy the Amazon United States "Black Friday" exclusive offer.

Just over the "double 11", Alibaba and look forward to a new holiday "black Friday", Complacent will overseas network into Ali platform. Alibaba announced that in the "black Friday" shopping season, Alipay will join the United States of the four major department stores and some clothing brands, to achieve from the payment to the logistics one-stop sea Amoy services.

Four major department stores in the United States join Taobao merchant

Can pay the reporter experience directly with Alipay: Exchange rate automatic conversion, worry save money

Morning News reporter Wang

Originally the American shopping carnival, "Black Friday" is far from domestic consumers. However, recently, four major department stores in the United States have announced support Alipay Overseas Direct mail, so that four department stores in a second to become "Taobao." Native American brands have always had a price advantage, but are overseas direct mail orders really as simple as Taobao? Is the price after direct mail still so cabbage? Is the "Black Five" promotion under the department store price really so tempting? Yesterday, the reporter personally carried out some online experience.

The website has Chinese, the exchange rate automatic conversion

It is understood that the current support Alipay Direct Mail China's U.S. department stores are Macy's (Lionel Messi), Bloomingdale ' s (Bolo tea), Saksfifthavenue (sax Fifth Avenue), as well as Neimanmar-cus (Niemann) These four, They can be said to be more representative of American department stores.

In the past, want to be in these department store official website Shanghai Amoy, must first overcome is the language, but yesterday reporter log in these four department store website discovers, Niemann already has done the basic Chinese, the other three although displays the language to be mainly English, but Messi and Bolo Ming in the Choice Direct mail China, The currency of the commodity has also been automatically converted into renminbi, eliminating the trouble of Hai the exchange rate.

Commodity prices and freight are "cabbage"

The journalist then had an online experience at Macy's. The reporter first selected a 7ForAllMankind of tight jeans, this brand of jeans has entered the domestic market, but the price is always armchair, and the domestic price of two thousand or three thousand Yuan, Macy's prices are too "cabbage", after the price of the basic all within the thousand yuan. The reporter chooses a pair of jeans, is cabbage in the cabbage, the original price 1218 yuan of trousers, now only sells 689 yuan. So in the actual purchase, is the final offer? The journalist immediately decided to try the next one.

In the selection of good quantity and size, the page will prompt you how much money saved this shopping, then jumped out is familiar Alipay account login page, in the input Alipay username and password, the final price appears, RMB 886.18, of which more out of the price, 33 yuan is the international freight, 165.18 Yuan is the Chinese entry tariffs in advance, compared to open direct mail before the freight, such a price is pro-people, and the entire logistics cycle only need 10 working days.

Then the reporter also logged on to Saks Five Avenue site, found that the payment link, jumped out of the page and Macy's on the same, the reporter chose a michaelko-rs package, the price of 358 U.S. dollars, international shipping costs as long as 66 yuan, can be called Chinese cabbage. In fact, before the opening of direct mail in China, the reporter has also been in the site of the Sea Amoy, and at that time to buy a few clothes at a rate of fifty or sixty of dollars of freight, so that the reporter bought a resolute don't want to buy a second time.

Experience: Easy and economical

Reporter experience down, found the whole process, users do not have to register account operation, also do not have to pay high freight, not to look around the international transshipment. Pick good merchandise, as long as the choice to pay treasure overseas direct purchase payment, and then carry out "Alipay account Login", "fill in domestic delivery address", "confirm payment" this one of the simplest shopping three-link operation, you can wait for the sea Amoy "booty." Compared to the past sea Amoy transshipment process, it is really convenient and save money.

[Amazon Direct Mail Experience]

Some commodity prices are lower than the big four department stores

"Amoy" is undoubtedly a big cake, in the U.S. Local department stores opened overseas direct mail before the foreign electric business giant Amazon has announced the opening of six overseas sites direct mail China service, can Amoy international merchandise quantity of more than 80 million kinds. The reporter yesterday also will Amazon United States and four department stores for a price comparison, found that the United States and Asia also unwilling to people, the price of people quite pleasantly surprised.

For example, the above michaelmichaelkors is also the hot section of the package, in the United States and Asia on the price unexpectedly as long as 315 U.S. dollars, plus 55.46 U.S. dollars in freight, the final price is only 370.46 U.S. dollars, after the discount of RMB 2275 yuan, than in the Bolo tea on the buy also save 83 yuan. This price is almost the same as the local purchase of the United States, is simply to let people go to the sea to Amoy the rhythm. In fact, before the reporter has experienced the United States and Asia shopping, but many popular products have not yet realized direct mail China, it is clear that the power of competition between the end, the benefit is always consumers. In the face of the fierce foreign electricity dealers and department stores, what the domestic electric business to deal with, it seems that the internet is the big guys next need to think about the problem.

How do you buy the world after you buy it?

Morning News reporter Li Yanqiu

In 2006, I bought the first item of internet shopping from the store of a Heilongjiang girl from Taobao: 158 yuan wool coat. At that time, there was no cat, no cost, no "double 11", and a lot of people also think that from a stranger in the field to buy the same as only see photos and text description of the gadget, but also to pay after the delivery, it is crazy.

In 2014, I bought one-third of my home furnishings, including some installation services, and almost all the furniture I needed. At this time, Ma Yun's grassroots representatives have been in the Nasdaq rang the opening bell, "Double 11" trading volume reached 57 billion yuan, buy and sell unexpectedly become a kind of collective carnival, Express and logistics industry to solve more and more people's employment, Ali is more and more large, electric business almost subvert everything, hot.

A Shanghai consumer and a brand discount store in the northeast, only the internet is flat enough to connect the two ends, and only the Internet is efficient and convenient enough to support all technical aspects from payment to receipt. Both for me who started eating crabs, and for the suspicious bystanders around me, this flat and efficient quickly coerced everyone. When 10-year-old children are starting to shop online game card, when the 70-year-old mother-in-law has learned to use Alipay to buy a cheap and middle aged clothing, when many white-collar even the daily necessities and fresh fruits are accustomed to the early orders, off the receiving goods, what can stop this trend?

Those taobao "nurture" the first batch of online shopping families, their consumption concept and consumption patterns grow rapidly, and then generate new market demand: Taobao is tired of buying, can not go abroad to buy some good goods in China? So, from Hong Kong's Sasa shop, to the American online medicine makeup skinstore, to the UK to be able to free direct mail to the global feelunique, and even the United States at the parity target, in view of its not open to China's direct mail, I have to trouble colleagues, her aunt in the United States to help me receive the goods and " Human flesh "express to China.

Sea Amoy Business opportunities, Taobao will not sit idly by its loss. This year "Double 11", the Costco American nut has been robbed and empty. "Black Friday" before, Alipay has docked four major department stores. Those Chinese consumers who want to scour the seas for technical barriers beyond language, payment and receipt will usher in an era in which money can easily be spent around the world: the flattening of the Internet will solve all technical problems. For buyers, this is the best of times, for the physical store, you have to do the worst.

Enjoy this era of consumerism, because it may be fleeting, or you will soon be bored.

Shanghai physical stores are not keen on the "double 11"

Morning News reporter Wang

North America's "black Friday" is imminent, but reporters yesterday visited some of the physical stores in Shanghai found that the center of the shopping mall is still placed in the end of the promotion, for the "Double 11" is obviously not enthusiastic, even some of the United States local brands, nor for "black Friday" engage in activities.

There are a number of high-end department stores around Jingansi, but reporters walked around to find that the "black Friday" of the United States, where the physical department stores are showing calm. Guang and Reo staff all told reporters that shopping malls only for Christmas and New Year promotional activities, "black Friday" activities did not engage. In the mall, reporters have only seen some of the regular discount activities, but it has nothing to do with "black Five".

Oldnavy is a Native American brand, in Jingansi's flagship store, the reporter saw currently holding "coat 60 percent" activities, but staff told reporters that this activity has begun before, and "Black Five" has nothing to do with the "black Friday" activities. In another American brand a&f entity store, there is also a quiet, no "black Friday" promotional activities.

[Sea Amoy Current advantage: has opened four]

Open the language: Full Chinese Web page

Sea Amoy platform to lead overseas businesses, one hand to lead Chinese consumers, through the language, customs clearance, pay off and logistics clearance. It is in the context of the rapid development of infrastructure, this year's Hai will also involve Chinese consumers in the "Black Friday" vortex.

Most overseas shopping websites use English, which is very inconvenient for Chinese consumers. Mr. Chen, who had been in the awkward position of shopping on the American website, wanted to buy a pair of shoes for his 3-year-old daughter, but was unfamiliar with the size of the American shopping site, and he finally received the three-month baby's shoes. Even more frustrating is that he could have used 50 of dollars in consumer coupons, but because he did not know English, and so he found a friend to help translate, has missed the preferential period.

Now Mr Chen does not have to have language troubles, Cross-border, Amazon and other overseas shopping websites have opened all Chinese web pages, from the product name to the introduction are Chinese, Chinese consumers shopping without obstacles.

Customs clearance: 500 Yuan below tax-free

For many overseas shopping websites, it is necessary to solve the tax problem to open Chinese consumers ' shopping.

This year, the sea Amoy "customs clearance" the degree of facilitation significantly improved, which is worth mentioning is the tax. In accordance with China's tariff policy, in the sea Amoy business, the actual sales price of electronic orders as a duty-paid price, reference to the tax rate levied tax. The Customs shall be exempted from the import duty tax in RMB 50 (including 50 yuan). In other words, the sea Amoy 500 yuan below the goods can be tax-free. At the same time, the Shanghai customs set up an electronic payment system for the eastern payment also opened for ordinary consumers online tax tools, the United States Amazon's sea Amoy business tax is based on this platform, the future of Amazon will be fully involved in the free trade zone Cross-border platform.

Open the pay off: the RMB can be used UnionPay card

In the context of the internationalization of the renminbi, Hai from the U.S. dollar price, Visa or Mas-ter payment, into the renminbi price, UnionPay pay. On the trans-boundary platform, all of the sea Amoy commodity price identification is RMB, Amazon overseas purchase using the U.S. dollar, RMB two of the price.

Take a very popular child with learning tablet computer, its dollar price is 75.11 U.S. dollars, the RMB price is 460.97 yuan, and the site is marked to pay, may be based on real-time exchange rate. When paid, Chinese consumers can choose visa, Master or UnionPay.

Get through the logistics clearance: domestic and foreign express all done

There is also a key problem is logistics, and how to bring overseas goods back to China from abroad is a problem that puzzles all of the sea Amoy. In order to solve this last step, some people find friends to bring home, the result of a friend's suitcase burst, and finally the airline fined. Some people find transshipment company, the results of things lost, three-party wrangling. On the sea-Amoy platform, this problem has been thoroughly resolved, direct mail site through the domestic and foreign express channels, the whole process, have the strength of the sea Amoy site simply in the FTA and other bonded areas set up a bonded warehouse, a large number of stock, both reduce the transport costs, but also shorten the time of delivery.

[Hai still has four Tests]

Freight is still a little high.

Many direct mail web sites have been significantly reduced freight, but compared to domestic shopping, or a small amount of money. For example, the children's tablet computer, which is directly mailed by Amazon, was shipped from the US to China at a cost of RMB 41.6. On the cross-border website, through direct mail mode to buy an Australian businessman FatBlaster magical slimming coconut water, a single bottle price of 225 yuan, but freight up to 250 yuan.

Logistics time is uneven

Some of the sea Amoy site through bonded warehouses, has done the next day, but there are many sites to wait for half a month, or even longer. According to the logistics time listed on the Amazon website, or the children's tablets as an example, the delivery time from the United States to China is 9 days to half a month, and the four major department stores to join Alipay did not specify the logistics time, but given the cost of logistics in the United States, time is difficult to control

After-sales service is difficult

Recently friends in the Amazon bought a Prada ear nails, found that the ear nails are defective, although the site promised free return, but International Express also great trouble, in addition to apply for international refunds, the entire process for nearly two months. There are many electronic products have "three packs" service, but Cross-border sales to China, service is difficult to continue, regardless of replacement or repair are not easy.

Both at home and abroad are not the same price

Amazon's global shopping allows consumers to enjoy synchronized prices, but many commodities still have barriers to make clear that the Chinese market is not within its sales, such as the U.S. Amazon's best-selling Lego blocks, Chinese people can not enjoy the U.S. price. While the goods on the cross border platform are lower than the normal domestic price, it is more expensive than the overseas price.