Sinopec to enter the electricity business: test water online selling oil and selling department stores

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By the end of this year, Sinopec Non-oil business income or reached 10 billion yuan, 5 year growth of nearly 10 times times.

At the moment, many industries and companies seem to have a preference for electric dealers, even "sell oil lang" Sinopec will be through E-commerce platform to sell oil and daily necessities.

December 12, Sinopec Guangdong Petroleum Corporation announced its foray into E-commerce, launched a comprehensive service platform for oil purchase tailored to the needs of oil customers, as well as a comprehensive consumer net purchase platform for the owner's non-oil demand.

"The online trading volume of two platforms is expected to exceed 10 billion yuan by the end of next year." "Sinopec Guangdong Oil company general manager Shahufi said.

It is noteworthy that Sinopec is speeding up the distribution of non-oil business, this year the sales revenue of the business is expected to break through tens of billions of dollars, and with the future of Sinopec will be a professional reorganization of the plate, non-oil business is also expected to separate listing.

Try to sell oil on the internet and sell groceries

According to the introduction, Guangdong Petroleum E-commerce platform is the main service target owners and factories, mines, buses, enterprises and other types of oil customers. This platform can realize the self-service recharge of refueling card, the consumption record inquiry, the product direct sale and the wholesale business on-line transaction as well as the Business Network inquiry function.

After the launch of the platform, Guangdong Province, millions of car owners and oil units do not need to go to the operating department and gas stations, free from time and place restrictions can easily complete the purchase of oil flow, at any time to inquire consumption records, truly "at home, online to buy oil."

Shahufi said that the on-line two platform, the Guangdong oil under the jurisdiction of more than 2000 refueling card outlets, more than 1900 easy-Czech convenience stores and more than 100 direct sales of wholesale business offices of products and services moved to the Internet, covering the vast number of customers to buy oil and shopping needs, So that the traditional entity sales channels of Guangdong to further expand and extend the field of electronic commerce.

"The online trading volume of two platforms is expected to exceed 10 billion yuan by the end of next year." "he said further.

In addition to meet the needs of online oil purchase, this online easy Czech network Canton Zone is for owners of non-oil demand to build a comprehensive network of customers to buy platform. The reporter in the Yi Jie network Guangdong area to see, the platform letter covers eight categories of thousands of kinds of single goods, to Guangdong characteristics of goods, automotive products, lubricants, alcohol, food, department stores mainly.

In fact, Sinopec has long begun to explore E-commerce platform.

It is understood that following the January 1 this year Easy Jie network Beijing channel officially online, easy Czech network in Shanghai, Shandong, Jiangsu, Guangdong, Yunnan, Zhejiang Six special zones have been on-line.

"Securities daily" reporter in the easy to see, in the Commodity classification area in addition to automotive supplies, lubricants, food, wine, department stores and other commodities, the area also focus on building local characteristics. such as Shanghai area, Zhejiang Zone, Yunnan Prefecture and so on.

In addition, in the distribution of goods, customers online purchase of goods, not only can choose direct door-to-door service, but also can choose to ease the convenience store to mention.

Some insiders believe that Sinopec to carry out E-commerce business is the biggest advantage of distribution. It has a large number of gas station in the country, and deep into the two or three-line city and even township, can do a good job online and offline resources integration, will be easy to the future success of the network key.

Zhuo Chuang Information analyst Chen Qin also told the Securities Daily Reporter that PetroChina launched a network shopping platform is the first in the oil industry, there will be a preconceived effect, can quickly occupy the market. If the effect is expected to see, PetroChina, CNOOC may follow, after all, now people increasingly rely on e-commerce.

In addition, a number of analysts interviewed by the Securities Daily said: "Sinopec's provincial subsidiaries will gradually promote this e-commerce both selling oil and selling department stores mode." ”

In the case of Sinopec's foray into E-commerce, Sinopec spokesman Lu Dapeng the securities daily, saying: "This is more strategic considerations." ”

Speed up the distribution of non-oil business

Sinopec accelerates the distribution of non-oil business. 2008, Sinopec non-oil business officially started, then it is rapid development, sales revenue increased year by year.

Data show that Sinopec Non-oil business in 2011 revenue reached 8.26 billion yuan, 2010 5.7 billion Yuan, 2009 3 billion Yuan, 2008 years only 1.1 billion yuan. 2012 1-July, Sinopec Non-oil Business sales revenue has reached 6.3 billion yuan, an increase of 1.78 billion yuan, an increase of 38.2%, of which the convenience store sales revenue of 5.68 billion yuan, increase 1.79 billion yuan, an increase of 46.1%.

According to this calculation, to the end of this year, Sinopec's non-oil business income breakthrough 10 billion yuan Mark does not seem difficult. Compared with the 1.1 billion yuan in 2008, this figure grew nearly 10 times times in 5 years. It is easy to see that non-oil business is gradually becoming a new profit growth point of Sinopec.

Earlier sources said that Sinopec 2015 Non-oil business revenue target is 50 billion, 4-year growth of 400%. At present, Sinopec's subsidiaries have been in the distribution of Non-oil business, whether the gas station as the core of large convenience stores, or the use of Marketing network platform to explore the development of E-commerce.

By the end of 2011, more than 19,000 of the more than 30,000 petrol stations in Sinopec have opened easy-access convenience stores.

It is noteworthy that since Fu's arrival in Sinopec, Sinopec to separate the plates out of the professional restructuring of the news, his promotion in the CNOOC professional restructuring of the successful experience will be copied to Sinopec.

"In addition to refining plate, lubricants business, non-oil business in the future may also be independent of the listing." Insiders told the Securities daily.