Sir to see the true meaning of marketing.

Marketing skills are diverse, so what is the true meaning of marketing? Nothing but how: let users remember, be loved by users, let users share! This article let the math for everyone to explain, what to remember, love and share.

First, let the user remember

Does your product want to be remembered by the user? Then remember the sticky creative five principle! What is the sticky five principle? That is: stories, emotions, simplicity, credibility, accidents.

1. Story: Everyone likes to listen to stories, the old and the children are the same. The human nature is inert, the story reduces the user memory the cost, therefore wants own brand to be remembered by the user, then must learn to tell the story for your brand. Brief interesting, learn to learn millet, rising antivirus originally how to tell the story!

2. Emotion: What is emotion? Hey, your benefits, that is, the emotion, is not a stop, not only emotional, farmer Spring a bit sweet, both emotional, funny ads can also reduce the user's memory cost. So you want your brand to be remembered by the user, then you must first give yourself brand feelings, learn how to use a Barker: Daytime white tablets, not sleepy; Let it break 160 million in the market 180 days!

3. Simplicity: The more complex the product, the more the user's memory costs. Just like a website, the more content of the homepage, the less easy for users to remember. On the contrary, some small and beautiful web sites, often can be done at once to let users remember. Similarly, the ads on the site will also increase the user's memory costs. So how to give and take? Sir must be weighed!

4. Credibility: Integrity is the brand of the body, the brand itself is not trustworthy, how to be remembered by users? Creating a credible brand will make your future marketing smoother

5. Accident: What was the accident? Let me give you an example: just like a friend handed you a bottle of mineral water, you drink it before you find that it is a bottle of soda! This is an accident. Sudden events can allow users to remember you in a short time! Accidents are often used in the marketing of sudden events! The Phantom phone price set error is both accidental.

--------------------------

Second, the user fell in love with

Being loved by the user refers to the use of human emotions, so that users have a dependency on our products (use habits)! is: Desire, mystery, prestige, power, and so on! What is the use of habit? The first thing you turn on the computer is QQ, there is a problem, immediately think of Baidu. This is the use of habit! What should I do?

Desire: People are the animals with desire, marketers to use all kinds of desires to make users of our products to rely on, the desire here can be the desire to buy, knowledge, and the desire to compare. Do you use the example of desire marketing? Yes! Very much, like a few years ago Taobao 20 Yuan/an invitation to register the promotion of violence, is the use of the weakness of human desires: greed! There are also a variety of Internet free activities, are the use of human desire to customize marketing!

Mystery: Similarly, people are more interested in areas that they don't know about. We usually use the warm-up activities before the products are listed! For example: A period of time Yy published a piece of information, declared sky-high purchase 100.com domain name to do online education platform, if you see this news, it will subconsciously open this domain name, want to see sky-high purchase of domain name, do out of the site is how!

Prestige: Prestige is rare in the Internet? A lot of see, can say everywhere. Baidu post the hierarchy, know the community's praise and attention, as well as Sina Weibo fans number. It's all about prestige. Has the prestige at the same time also represents this user to have the huge desire, whether he intentionally or unintentionally!

Power: In real life, the temptation to power, and money is the biggest, the internet is the same, power is the pursuit of most people's goals. Because of power, Baidu Bar has a large number of free forum managers and information dissemination. Because of power, the major portals have a large number of free writers.

Haven't you read it yet? There is desire, nature has love! And the user slaughter, all in the emotions this link, slaughter reasonable, not only users will not resent, but also very happy to help us count money!

--------------------------

Third, let the user share

Let users share, the purpose is to be able to use the power of users, so that more people into the first two rings. So to be shared by users, we need to use the four principle: social currency, seduction, and story and value.

Social currency: In fact, this is not uncommon, now most of the Forum class sites have invited to register the forum gold coins System! Baidu has a variety of wealth value system! Ali has all kinds of red envelopes, gold coins System! This should be called money can make the mare!

Temptation: This is more to see, Mas wrote this article on the Internet free really free? There is a reference to a Baidu experience example:

Some time ago Baidu experience has a daily written experience more than 20 days of users can get free "small WiFi" one, as if a lot of people have participated. We do not talk about these 20 articles can produce for Baidu how much value, I say you this free in the end is a loss or earned! First of all we press each article 30 minutes to calculate good. So 20 days is 10 hours, right? We will calculate according to the basic salary of the ordinary first-tier city. 8 hours/100 yuan per day. Small WiFi price/18.9 yuan one. ok! Let's compare your time with 8 hours/100 yuan to Exchange 10 hours/18.9 yuan time! Why are so many people not counting this?

By various means traction users to help us achieve the goal, called Temptation!

Story: Perhaps more people would like to say that he is a soft article. Yes, a good soft wen, plus a good platform, can make your products in one night red across the river!

Practicality: What is practicality? What it means is that your product has a real value to the user! Like a good tutorial, users will inadvertently spread when a friend needs it. A good life skills and so on!

--------------------------

The end of the article is summed up:

The three core of marketing is: let the user remember, be loved by the user, let the user share!

These three core include:

Let the user remember: the use of viscous entrepreneurship Five principles that is, can tell stories, talk about emotions, product simplicity, brand credibility, incident accident.

To be loved by the user: the emotions weakness of human nature is desire, mystery, prestige, power, etc.

Let users share: The four principle of good use of appeal is the social currency, the temptation, the story and the value.

-------------------------

What is marketing's real drop? The use of human weaknesses, the trend to enable users to achieve our goal, that is, marketing the real drop. Marketing isn't as noble as you think.