Site Content Maintenance personnel need to consider SEO issues

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

General website content need to maintain the site frequently, usually is not only a business station, this kind of website has rich content, has the rich content website to carry on the website optimization, should rely on the massive long tail keyword to obtain the flow, therefore this kind of website wants to optimize obtains the good effect, needs the website content Maintenance personnel's coordination, The SEO effect can be magnified to the best.

Reprint content to clear the format

Ordinary companies maintain a website, generally not so much time all the content of their own original, more cases are reproduced from other sites, if the content of other sites directly copied paste over, It is very likely that some of the spam code on the other site and implied in the content of the site contains the other side of the description of the URL of the text also pasted over, this to our own site SEO optimization is unfavorable, so before pasting the other party content must clear the format and then reflow, you can paste the content to Notepad ( Note: Notepad is not word or WordPad, and then pasted from Notepad to the site backstage editor, and then the article reflow, segmentation and other operations.

If the editor in the background of the Web site supports UBB editing, you can omit this step, paste the content directly into the UBB editor, and edit it using the UBB Editor's integrated layout tag.

Second, the reprint of the article to rewrite the appropriate

Search engines like the original things, but generally we do not have so much time for original, then we have to reprint the content of a certain rewrite, so that the search engine that you this thing is original, search engine to determine whether a content is original is also a certain algorithm, It is similar to the work principle of the anti cheating monitoring system in university.

Through the first step of the operation, we have to clear the content of the format and reflow, now he and the other site has no relationship, but this is not finished, we also need to carry out false original, pseudo original generally have so several methods, increase, change, delete, spell.

Search engine to determine whether an article is original, will be the characteristics of the article compared with the historical data, but considering the efficiency of the problem can not be a complete contrast, so usually will only be compared to a part of it, that is, the beginning and the end, so we reproduced the article to rewrite the time, You should also focus on rewriting the beginning and end of the article.

You can add content to the original text, or replace it with a synonym or explanatory description, or a few unimportant words or paragraphs to delete, you can also have more than a similar issue of the content of the composition of the organic combination, and then reflow, which will be much better, but in the change should be noted, Keep the original meaning of the article and the fluency of the target customer's reading.

Highlight key words in important position

Customer search to find content, is through the search keywords to complete, customers can search our premise is that we have to have this content to be customer search. A content of the content of the main body, including the title of the article, introduction and text, including the title and introduction of the target keyword, the probability of being hit by customers is relatively high.

The title of the article usually appears in the search engine search results of the title, and the search results of the title is the search for the content of the user directly determines whether the customer clicks on the search results, and then determines whether the customer will be through this link into our site.

So the title of the article we must carefully design, standing in the perspective of the target customers to think about what the customer needs, what the customer is looking for, what customers see will be clicked in, and this title can not be inconsistent with the content of the text. For example, the article is to introduce the Dalian Development Zone, domestic companies how to serve, when customers search "Dalian Development Zone Domestic Company", only to see the "XXX Dalian Development Zone Domestic company XXX" Such a title can arouse the customer's click interest.

Introduction of the article (abstract) usually put the content of important paragraphs in the article 200 words can be introduced. The content of the introduction will usually appear in the introductory section below the search engine search results heading.

Iv. Update Speed control

Site content Update frequency is also the search engine to determine whether a site is important to one of the basis, the search engine will think that a faster update of the quality of the site than a long-term update of the site. Search engine crawl The content of the site and the speed of the update also has a relationship, if the daily search engine to visit your company's website, will find new quality content, then the long term will give the search engine to cultivate a daily crawl your company's web site habits, So the latest content of the site will be as early as possible in the search engine, if the search engine to find no new content, several times after the search engine will think that the site update speed is relatively slow, over time the search engine will be a long interval to crawl once, So our new content will not be able to enter the user's search results in time, which is not good for optimization.

So do not update the content of a large amount of updates, and then a long time does not move, should be relatively uniform update, you can update the number of small, but to maintain long-term stability.

Five, long Tail keyword Association way

Already said, we optimize the way is the whole station optimization, the whole station optimization is to rely on the long tail of the number of keywords being crawled to get a lot of target customers, so long tail keyword design is very important. The following take "Dalian Ien domestic" Company as an example, introduce the long tail keyword thinking direction.

Domestic/Domestic Company

The domestic industry can subdivide a lot of service items:

Month sister-in-law Nanny cleaning early teach ...

City-level long tail words:

Dalian month sister-in-law Dalian Baby Dalian nanny Dalian Cleaning Dalian early teaching ...

Dalian Month search company Dalian Baby company Dalian Nanny company Dalian Cleaning company Dalian Early Education Company ...

There are also areas under the city:

Dalian Development Zone, domestic Dalian development Zone, baby, Dalian Development Zone, nursery Dalian Development Zone Cleaning ...

Dalian Development Zone Home Economics company Dalian Development Zone Baby company Dalian Development Zone Cleaning Company

In this way, the long tail keyword coverage in Dalian area is relatively high, and then other cities need to carry out the business is the same. Of course, not all articles will be indexed by search engines, this is normal, to any site search engine can not be included, this effect can only make relative promotion. Another tool, the editor in the site content can be used for reference, is Baidu's related search.

For example, when we search for "Dalian domestic Company" in Baidu, see search results below will also appear "Dalian domestic net" "Dalian Professional Domestic Company" "Dalian Domestic Cleaning" "Dalian domestic Company which good" and other related search terms, this shows that a lot of users in the search after the "Dalian domestic company" and then searched for these keywords, Then these long tail keyword is also someone search, we do in the content of the time to refer to them as much as possible to do it.

In this way, the site itself sufficient content, including a large number of long tail keywords, and then cooperate with SEO work as far as possible to let these long tail keyword search engine index, and give a good ranking, so the site's traffic is very considerable, to learn more online marketing content Baidu search "Dong Jingyi Network Marketing" check.

Personal blog: http://www.djycn.com qq:543646 (China is not moving)