Site content must be what the user needs

Absrtact: I have seen a lot of websites have a big problem, that is about the content of the problem. These problems are seoer not thought of, may realize but still this operation. You may ask questions about the content of the website?

I have seen a lot of websites have a big problem, that is about the content of the problem. These problems are seoer not thought of, may realize but still this operation. You may ask questions about the content of the website? To my point of view there are two points, the first is too much content of the site, the second is the content of the site is not what users need. In fact, these two points are very well understood, the content of the site is too much because of the update, many seoer in the process of learning will listen to others said that the update will lead the ranking, the snapshot is very new, and so on to their own site to update a lot of content, in fact, these content is harmful, may not appear in the short term, But time a long side effect appears.

Of course, I declare that a large amount of this update is not in line with the needs of users, this content once too much, such as a corporate news company station in the past year to update three hundred or four hundred. The latest updates to the bottom of the content, perhaps this part of the content will never let users see, whether it is important, because users on your site is difficult to click, search engines are difficult to include. If your site has 500 pages, click if it is 50, then your site hits is 10%. If your site has only 50 page clicks is also 50, then your click is 100%. The same is the click is 50 search engine view is completely different, this point we must pay attention to, why some of the weight of the site is always not up, garbage content is an important reason.

The 2nd is the content of the website is not the content that the user needs, the general small and medium-sized Enterprise, is responsible for the company network is one person. In fact, the biggest challenge for SEO personnel lies in the integration of the industry, whether you really understand the industry, understand your users, understand your products, these things also need to take time to learn. If a seoer has never touched a restaurant, and suddenly you let him do your website editor, how can he do well? How can he do what the user needs? In fact, there is a situation in this way, we send out the chain of the time in other people's territory, we all look at the point, dare not to put the ads naked. And when you do your own website content, put down the vigilance, because no one audit your content. This garbage content may not have any problems in a short time, but the long-term development of a website is a big problem.

The success of all sites is almost the success of content, if your content is not successful, your promotion will only hurt your site. Therefore, I suggest that you do the content of the site must stand in the heart of altruism to do content, I wrote this content is valuable, users will not feel after watching the harvest or feel a waste of time. First of all, to convince ourselves, in fact, in order to solve the user's problem we must provide quality content. Can use the video never use the picture, can use the picture of no words. Content must do better than competitors, others with text we want to combine, others use graphics and text combination, we will use video and text combination, of course, can also introduce comments, do some online solutions can also. Of course, the quality of the content beyond competitors can also be displayed in the art, such as our content ranking more conducive to reading, so it is very valuable.

Of course, the pictures mentioned above, video or even just stay in the display level, more importantly, the quality of the content itself. Your content is really able to solve the user's actual problems, this is not related to SEO technology, we need to have in-depth understanding of the industry. For example, we catering industry, join ask the most question is to open a stone pot fish shop like your company how much money. Of course this problem is not a mathematical problem 1+1=2 so simple, at this time you need to know the user's psychology. For example, you can say that according to our company in fact, the franchise statistics 80% in 180,000, of course, according to your strength decoration fee between 5.1 million, of course, and your location, generally our franchise in 15,000, this aspect of our company has done statistics, this data can be opened to you. This example of the actual example of the user mentality on the bottom of it, rather than to get some like competitors, to see the actual situation, the estimated part of the special big 5.25 million between such, this lets the user in the heart float will be very big, we will do more than the competitor to do before further, the proportion also calculated out to the user reference, Let the user heart bottom.

Technology may not be a problem for a seoer, and when you get into a business that you've never been in contact with, it's not the technology that challenges you. But the user needs of this industry, and the content is only the performance of the one hand, in fact, I am suggesting that everyone in the industry in the time, do not busy doing SEO, first listen to your boss talk about users, talk about products, talk about the industry, only so you can start your work, Will not cause like the beginning of the article to say that too much junk content to make your site into a garbage station.