Site diagnostics enhance the overall competitiveness of the site

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Experienced a lot of customers, I feel that with an already built enterprise website success or failure, nothing more than two points. First, this site can represent the overall image of the enterprise, two, can achieve the expected integration of marketing and promotion of the effect. Beautiful site is on the one hand, to play the value of the site, the key is to see whether the site can be recognized by search engines, the use of promotional means can let the outside world to admit that the recognition can be converted through this site effective users. Enterprise website is definitely not a "face project"! Calm down, let us calmly analyze the site, to find the problem of the site.

Because of the work I have contacted a lot of corporate website owners, these sites are more or less there are different degrees of problems. I will today from the site's marketing level and the operation of the site to teach you how to diagnose a website, find the problem of the site, the right remedy.

First of all, we give the pathology of the enterprise website the next definition: The Enterprise establishes the website, the ultimate goal is to help the enterprise to obtain the sale opportunity through the website, the sales opportunity performance in promotes the enterprise website the sale, the promotion enterprise's brand expands the enterprise's marketing channel, the promotion enterprise's overall image All the websites that can't bring profit to the enterprise are the problematic websites.

I will be the site of the diagnosis of three levels, from the credibility of the site to the site technology operations must be carefully diagnosed. I will teach you how to make a perfect website diagnosis.

Website credibility

When it comes to Web site credibility may be a lot of sites do not realize this, a business product site if people feel irregular, as the saying goes, I believe that the browser (potential customers) is not going to call you for advice. So said that the Trust degree optimization to consider the layout, to control the word, line and line between the distance, control the color of the font, to optimize, must reflect your website in this industry is a professional. For example, a hospital website, the result is generally black color, this is certainly not in line with the hospital industry. So for a business website, the most important thing is to gain the trust of the visitors in the shortest time. But many business websites do poorly on this. So we do site diagnostics (www.micromarketing.cn/edmjs.htm) when the first to take into account the integrity of the site, mainly from the certification: A lot of people more trust Red Shield certification, ICP Registration certification. Integrity optimization ideas are 90% free information to attract a large number of passenger flow, and then rely on 10% or even more optimization to consider the main aspects of the details:

1, contact the way:

There are a lot of small websites and websites that do illegal business, and it's hard to find a way to contact them on the website. If an enterprise can not even find their own company contact form, this also talk about what integrity? So in the site must reflect this. Let the customer know clearly, where we office, my writing room, our factory address.

The company's phone must be reflected on the page, a lot of company websites, do very beautiful. But it is difficult to find the company's phone, customers have problems, but do not know how to contact. This is the most failure of a marketing-oriented website.

2, website certification:

Now many people believe that the site's Red Shield certification, the certification is authoritative. Therefore, it is recommended to have the strength of the site for Red Shield certification.

No red shield can be, but to ICP record.

3, the company's wherewithal:

Many enterprises will be their own enterprises and even the business license to put on the site, I feel that this is a very good habit. This can narrow the distance between the website and the visitor.

4. Company Profile:

Company Profile This is absolutely indispensable. Be sure to set up the company's time and some big events and even the company leadership profile on the website. This can also give customers a feeling of collapse.

5, the overall site

The overall feeling of the site is also more important, including the font color of your site page. Must conform to the characteristics and particularity of the company's business projects. Do not exaggerate, real, simple is true.

Website content and columns

Many corporate web site navigation bar will be used in the form of flash, this form is difficult to be crawled by search engines. Unable to crawl through inbound links. Unable to crawl the natural site in the search engine's collection will be affected, this piece of content is also we need to diagnose part.

There is no link between the site content page, which has a great impact on search engine crawling.

The keyword deployment on the page, the key keyword deployment in the page should be at least controlled in a certain proportion. For example, your site's most important keywords embody location title, etc.

Site Map, is a series of web pages of the best means, many sites are using this method. This makes it easy for search engine bots to crawl to every page of your site.

Website Technology operation

Site technology level diagnostics, that is, the site's SEO, this piece is very detailed work. It is difficult to make a very comprehensive diagnosis of personal strength. I'm here to say some of the most common ways of doing microcode Internet Free site diagnostics.

1, the quality of the server diagnostics

It is critical to view the access speed of this server. If the server is slow to access, it will also affect the search engine crawl.

2. The quality diagnosis of website domain name

Why the domain name diagnostics, if the domain name was the search engine to punish, will also be included in the amount of the site has a bad impact. There are three main means to query whether the domain name has been punished by search engines. 1, through the website Museum (www.infomall.cn), the Chinese web Information Museum began to run in 02, that is, about 02 years after the site of the mirror content can be found. 2, through the Alexa query, Alexa more simple, direct query to see the domain name data can be. 3, use SEO often used tools, using site, link and other statements to query the relevant information of this domain name. A domain name is good or bad is the beginning of a website, so in the early days of site construction must be a detailed diagnosis of the domain name.

3, the mainstream search engine included diagnostics

For the mainstream search engine microcode interconnection mainly reference Baidu, Google, Yahoo, Sogou, netease these major search engines on the site, as well as external links.

4. Site Code Diagnostics

Web site code Diagnostics is the main page of the information diagnostics, mainly based on the site main program, tag deployment, picture optimization, JS code, CSS code, framework and other aspects of the diagnosis. You can refer to the Free Web site Diagnostics Service (www.micromarketing.cn/edmjs.htm) provided by the microcode interconnect.

5, the quality of the Site program diagnostics

Many websites are open source programs on the Web, and there are many problems with these programs. For example, program vulnerabilities, program dead loops, code deposition are not very friendly to search engines. So we're going to clean up all this stuff and make our site a green site.

6, website search engine weight Diagnosis

In fact, this piece of content is mainly to see the site in the search engines included in the number, as well as the site recently included in the search changes. Microcode Interconnection encountered many similar customers, the site included a decrease in the number of sites, and even some major pages were deleted by the search engine. This is all problematic, and microcode will help you find the problem and solve the problem.

Can sum up, a good site diagnosis is mainly divided into two large one, the site of the main sense of view, user experience;

Site theme sense of diagnosis

(1) The website embodies the professional nature of the industry;

(2) highlighting the existence of enterprise authenticity;

(3) Highlighting the professionalism of the team introduction, content and service;

(4) Show the growth course of the enterprise;

(5) Can make the user very convenient to find your contact method;

(6) The professional nature of website design;

(7) The website is easy to use;

(8) Constantly update the content of the website;

(9) To increase the integrity of the website certification;

Second, the technical level of the website

(1) The quality diagnosis of the server;

(2) The quality diagnosis of the website domain name;

(3) The mainstream search engine included diagnostics;

(4) Site code diagnostics;

(5) The quality diagnosis of the website procedure;

(6) Website search engine weight diagnosis;

In this article, please indicate the author's information. Thank you!

Qining msn:i@qining.org

http://column.iresearch.cn/u/qining/