Site diagnostics need to analyze which aspects

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As a professional website optimization personnel, some SEO basic operation is must understand. Only master some SEO optimization of the basic skills in order to give their own site to make a diagnosis analysis, according to the data, targeted to make the optimization program. Today, we'll talk about what the Web analytics and diagnostics have to note:

One, the website speed. There are two main factors contributing to the slow pace of Web sites:

1. Server factor. The speed of the site is fast and slow, we can use the Ping tool to query. Many webmaster sites have provided this tool, as long as the input domain name can be, here is not much to say. If the server is slow to open, consider replacing it. Generally speaking, the domestic server is the fastest, Hong Kong and other foreign servers are relatively slow, if the site's traffic is relatively high, it is recommended to select the domestic server.

2, the website procedure factor. The website program turns on slowly, generally is because the call is too many, the picture volume is bigger to cause, as long as uses page speed This tool compression can solve.

Second, the site included. The number of sites included, although can not represent the overall quality of the site, but can also reflect the search engine on the site's recognition degree. The most important point of the path is to select a static path. The site can also be found in the site's title, description, path, and so set whether reasonable. Generally speaking, the title of the website does not call all, the website description wants to match with the content of the website, the description of the website setting is not necessarily the description of search engine search, search engine will change according to user's search change. Incorrect title and description settings can also result in difficulties. In addition, the path of the site is not reasonable will also be difficult to include, it is recommended that the directory do not choose Chinese Pinyin shorthand, search engine is difficult to correctly identify, but should use the whole spell, and not more than four words of pinyin, so you can get search engine bonus points, thereby increasing the collection.

Third, links. We want to analyze the number of links and quality of the site, then, what kind of friend chain is high quality? There are 3 main points:

1, see its export quantity. If a Web site exports more than 40 links, then its weight is higher, is not a high-quality friends chain.

2, the amount of site collection. General small and medium-sized sites included in more than 50, included too little generally explain the value of the site is not high.

3, keyword ranking. Site in the keyword rankings have a certain ranking, indicating that the optimization and maintenance is quite in place, such a friend chain quality is good.

Four, the station page acquaintance degree. The similarity of the website is high, will reduce the value of the website, affect the collection of website page. The similarity of the site is high, generally because the boilerplate text too much, the list of recommendations frequently appear, we just put the site every page appear contact information, list, and so on to reduce the site to thin body on it.

Five, the site's internal chain is reasonable. The first is to look at the level of the chain within the site, the level of small business sites do not exceed three layers, as long as contains the first page-directory pages-The inside page can be. Second, submit a sitemap. Site map can reduce the level of site results, do an HTML site map, not only conducive to users to read, but also facilitate the search engine crawl. Third, the home page do not decorate a large number of links, the weight of the site is limited, the home page of the export link (including the chain and outside the chain) not more than 150, too many words, will result in each page to get the weight is not high, more unfavorable to the ranking of the page.

VI. website Optimization details.

1, the picture is to do alt attribute. Baidu is not yet recognized pictures, we want to add comments in the picture, in order to let search engines to better crawl. When the picture is not open, the ALT attribute can also tell the user what the picture means.

2. Whether the robots are set. Each site will have some do not want search engine crawling content and dead links, then need to screen in a robots, maintain the friendliness of search engines, lest in the site evaluation on the deduction points.

3. Use Nofollow label. In the site, there is no value of the page and advertising links to add "Rel=nofollow", which can avoid the loss of weight of the site, so that the weight of the site more concentrated.

4, the website article has no readability. If the site's articles are collected through the collection or false original to publish, then there is no value, just to their own site to add garbage content, users will not click, search engines are not crawled, more serious is to reduce the trust of the search engine, which is difficult to gain weight and rankings.

To do site optimization, first of all, to find out the problems of the site, and then to respond to measures. And the search engine has been changing, the site will follow the changes, but also according to the site data shortages and search engine algorithm changes to make a targeted optimization program. In order to get the search engine and user trust, get good weights and rankings.

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