Site down the right reason to need a clear 5 points

Absrtact: Done SEO has a period of time, after their own practice, seoer should know Baidu has a cheat points system, a two times cheating Baidu will not immediately punish you, but when a certain amount of time, it will encounter punishment, light down the right, the total deletion of the whole station

Did the SEO has a period of time, after their own practice, seoer should know that Baidu has a cheat points system, a two times cheating Baidu will not immediately punish you, but when a certain amount of time, it will encounter punishment, light down the right, the total deletion of the whole station.

Active in the forum, will always see someone asking, my site was punished by Baidu, who can help me solve the next. In fact, for the site, the most can save people or themselves. Because only you know the following:

1. Comparison of past and present rankings

2. Site rankings 100 pages whether to find

3. The title exactly matches whether in Baidu to find

4. Measures taken by the site in the past

5. Specific performance of the promotion mode

After the above points are clear, we can begin to analyze.

Search engine has been improving the user experience this piece, so a station only to users feel valuable to solve the fundamental problem. If a station content is reproduced plagiarism, external link is Baidu hit the garbage link, that this station is basically a spam site, was punished very normal. On the contrary, if you feel that your site is not a spam site, but is conducive to the user and encounter accidental injury, or that the way of cheating did not reach the point of integration, but encountered punishment, you can check the site first, and then make a decision. Small series here with you to share the next small series of operation, if there are different views, welcome to exchange.

First, check the server status

A. Server Open Status

Check whether the server is often not open, or is a long time not open, probably how long time

B. Problems with other web sites on the same server

Server if there are more than one site included in such aspects are not very stable, or even the use of its serious cheating, the impact on our website is very large, once found serious situation, the proposed replacement of the host.

Second, analyze Web page snapshots

Sometimes the site of a large number of revisions and changes to the title will lead to a search engine on the site to create a sense of strangeness, so that the right to decline. Baidu said to us: "The update of the snapshot and the page whether there is important new content is directly related to the site itself," the weight, whether "K" is not directly related. Therefore, the analysis of the Web page snapshots can be detected by the revision of the title caused by the right to drop.

Third, check the Web site files and page meta code

A. Detect whether the transmission of the wrong robots file, prohibit all search engines included in some of the site directory or include the whole station

Example: User: *

Disallow:/

B. test page Meta section for NOINDEX:

Example:< meta name= "robots" content= "Noindex,nofollow"/>

Four, check the website steering operation

The site has shifted to more, and the site is also slightly affected. For example, like some JS turn, some links are using the JS script to turn, the surface looks very normal, but in fact, there is already a page code, only a careful look at the script to know is JS.

Test whether the optimization is excessive

A. Check the title to see if there is excessive accumulation

B. Homepage keyword density, homepage keyword density is too big

C. Pointing to internal links

D. Relevance of the outer chain, diversity

E. How many hidden text, hidden links, hidden pages

F. Check the content of the website article, whether the bridge page, a large number of plagiarism, etc.

Delete suspicious links

A. A large number of Web site single chain

B. Link to bad neighbors

C. Linking to link farms

D. Trading links

E. The customer itself multiple site links

F. Site-Independent export links

G. page appears in a pile of internal chain, not for customers, only for search engines

Once these are checked, there is no cheating. Do not be busy modifying the site, observe a few days before. Baidu has been constantly updating the algorithm, sometimes there will be accidental injury is inevitable. If you are sure that you are not cheating, you can feedback this result with Baidu.

In the case of not cheating, do everything is for the user, do not need to because of a small change in the search engine to change the site style or a variety of content, this will only make the search engine is not sure of this site.

There is a small suggestion, many people should know, once the search engine punishment, the possibility of recovery is not very high. Do not say stationmaster do not know why punish, even know revise come over, but the chance of recovery will also be very low. , when a site down the right time too long, it is recommended to change the new domain name again to start optimization.