Site from changing the title to the ranking of the operation process

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The website is the title is a website localization embodiment, therefore when the website title is not apt or the website transformation time, changes the website title is necessary. However, arbitrarily changing the title of the site will give the search engine down power. Here is a look at my site recently from the title to a ranking of the past. My dot makeup net is originally positioned in free cosmetics trial information release, but because of this kind of keywords are to Baidu bid covered the home page, and taking into account the needs of development, decided to change positioning, positioning to the part of the makeup tutorial.

The necessity of changing the title of the website

My site in the change before the trial information related keywords are the top 2, 3 pages, and snapshots are updated every day, the article is basically included the next. It's really a struggle to think about changing the title. But to determine the route, in order to long-term development, even the temporary reduction of power is necessary. On the other hand, although I changed the title, but I changed the same industry, so I feel more comfortable to operate.

Title, head information more suitable for small change

Before a site is also change the title, a one-time title, head information changes, snapshots stopped for 20 days, and relatively slow to rank. So I suggest you change the title is best not to make a fuss, unless you have patience and so on. This time I according to their own needs, the original content as a part of the site do not move him, want to be my site is the original cosmetics use information, now add makeup tutorial.

My main action was to keep 2 of the 3 keywords in the original title, and then add the new 3 keywords. In this way, although the title is a bit long, it is still acceptable in length. Then the keywords operation is similar to the title, description just add a sentence to the front and bring the new content to the new keyword on the line.

Web site must conform to header information

After you change the title, the most important thing is the website content. Because the site content directly affects the site's exit rate, assuming you change the title after the ranking is good, but the user went in and did not find the information he wanted, jumped out, long accumulated a large jump rate, which will directly affect the ranking of your site. So the most important to enrich the new content with the site title.

Do internal and external links

With a new keyword, and then the normal way to do a good job inside the external link building on the line, note that the anchor text link. Include a few links with new keywords. Notify the search engine with a new link that your site should match the keywords.

This is my process, in the change of title within 2 weeks, the keyword has been on the first page of the fifth (my keyword competition is not very fierce). For your reference, reprinted note: http://www.dzhuang.com

Wen/Guo Hanyu