Site internal chain optimization needs to consider

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Website optimization promotion process, the link construction is very important one ring, the link divides into outside chain and inside chain two kinds. Most webmasters know that the chain for a site ranking, weight has a very important position, often neglected the construction of the chain. In terms of search engines, Google values outside the chain, Baidu value the chain. Inside chain outside the chain construction to grasp both hands. Can't discriminate.

1, in the construction of the chain, site navigation, web directory. Site navigation optimization Strategy is essential, reasonable site navigation design can enhance the user experience, but also can improve the weight of each column of the site (PR, keyword ranking, etc.).

2, the article tag article tag will be the article planning to a specific category label inside, whether it is for users or search engines can improve experience. Not only convenient for users to find relevant content, but also conducive to spider crawling.

3, the article pagination page of the purpose of the main planning page size, can effectively improve the spider experience, all know that search engines do not like large Web page files.

4, the list of articles this is a very basic thing. The article in the same column is presented as a list to visitors and search engines. is also an indispensable part of the construction of the chain.

5, Site Map site map has two kinds: Google's XML document format of the site map is mainly convenient Googlebot and crawling, HTML-formatted site map can make the search engine crawler more in-depth to not crawl the page, but also allows users to the site's structure is at a glance. can also be used as a crawler channel.

6, Anchor text anchor text can effectively improve the weight of keywords in the Web page. In the content of the article, the key words to be optimized to make anchor text, the appropriate consideration of discoloration, and other processing. Anchor text is also an important part of optimizing the inner chain, especially for the optimization of Long tail keywords. The main key words can be carried out by the internal chain and external chain method. Some long tail keywords through the inner chain construction can achieve a good ranking.

Some of the above summarized in the process of optimization in the chain should be considered. Reprint please indicate the source: www.51dayday.com