Site internal link optimization, efficient maintenance, PR upgrade way

After the website is built, maintenance and management become the work that needs to be carried on continuously. In this chapter, the http://www.aliyun.com/zixun/aggregation/8882.html of the website "> Internal link optimization, efficient maintenance, PR promotion way to introduce."

Optimize the internal link of the website

Internal links within the site is the site's domain name links, such as columns, links between the pages and so on. Do the internal link optimization, will enhance the user to the site browsing the actual experience, help enhance the competitiveness of the site.

1. Column navigation According to the importance of ranking

Now most of the website construction program provides the default navigation function, most of the site navigation is in accordance with the order of the establishment of columns, this may let some unimportant columns show in the important position. In fact, in a website, often have the main columns, these columns are usually updated every day, and most visitors are looking for the content of the column. For such columns, it should be in the important navigation position.

According to the importance of ranking can also be reflected in the column settings, a site usually has multiple levels of columns, such as news columns can be divided into sports news, entertainment news. And if the site is biased or the main column, it should be given a level of the table of contents, links on the site should also be highlighted.

Tips:

The website's column navigation is the search engine Spider Index website main route, is also links the website column The link, the recommendation uses the text form the column navigation, should try to avoid the flash format the navigation, if needs to use the picture navigation, also needs to indicate the alt content in the picture link.

2. Check errors to avoid dead links in the station

A dead link is an invalid link that cannot be accessed. In the process of Web site construction, often because of maintenance or time limit reasons, resulting in a lot of useless web pages, these pages do not suggest to delete, but if the page has been deleted, it is necessary to use the link query tool, the site of the dead link cleared, so as to improve the user's access experience , but also very friendly to search engines.

To query the site of the dead link, you can use this "site dead link Detection" tool (http://www.seores.com/link/checkbad.asp), input needs to detect the URL, you can easily query to the internal invalid links.

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3. Friendly hints set access error tips

Search engine optimization is ultimately based on visitors, some have been included in the deletion of the Web page is often the search engine still exists in the index, so it is easy for visitors to come in when there is no access to the situation, prompted 404 errors.

The default 404 error message is a blank page, not only the user experience is extremely adverse, and if a similar number of pages, the entire site in the search engine weight also has a great impact. If the use of a virtual host, as long as the production of a hint of HTML Web page files, and then into the host management background to set up.

Another method is 301 permanent redirection. It can lead to the traffic to the specified page, and the weight of the search engine will be transferred to the new page.

4. Experience primary note link dependencies

Within the site's internal link optimization, there is a very good way to meet the visitor's habit, is the relevance of the link. It is a link strategy, such as the article content page in addition to its related articles, a column of the most popular articles, the next article is the site's internal relevance link.

Relevance of the link not only for the search engine included a good effect, for users, if visitors to browse through an article, the end of the article content provides relevant articles, users will likely be interested in these content. This will not only increase the user's stickiness, but also can increase the flow of the site.