Site keyword grouping and expansion to delineate targeted groups

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Yesterday evening wrote this "analysis of the site title and description of the real user click Desire", nothing to do today, and take the time to write the present article.

Each input in the Search engine search box in the keyword is their true will and demand, marketers can be based on these keywords to identify the target audience, and when the potential customers to find relevant information with the period of interaction. I think, the essence of the keyword grouping is to classify the potential customers, and whether it is conducive to the embedding of keywords in the creative or keyword words according to the literal meaning of the group, only to grasp the essence, in order to better the grouping and expansion of keywords.

Here is an example to explain the workflow!

Take a walker as an example. The first thing we need to do is not based on the "Walker", but to define its potential customers: the user should be a toddler before and after a year old, and the decision-makers and buyers are their parents. This crowd wants the baby to be faster, more interesting, learn to walk in a safer environment, search for "Walker", or search for a product like "toddler", or search for keywords related to baby toys, baby milk, urine, and even baby care. Even above, we can roughly divide the keywords into "Walker", "toddler-related", "Baby Products" and "Baby Care" 4 categories and expand separately.

In the "Walker" category, we are using Baidu keyword tools to expand the "Baby Walker", "Buy Baby Walker," good Baby Walker ", etc., where" buy baby walker "than" Baby Walker "more than the possibility of online shopping," Good child Walker "has shown a strong brand orientation, But this domestic brand of products is not cheap, through the emphasis on security and foreign brands are the two major factors are also likely to win customers.

Again based on the interest of potential users of the keyword filter, we can be left to the key words again into the keyword tool to expand more keywords. Through the 2nd time we expand we get more long tail words. When we use the keyword to accurately delineate the various target groups, there is the title and description of the surname will help us. Get bigger and better effective, have effect, the real amount of traffic! This article by www.dj12593.com starting A5, reprint please specify the source! Thank you!