During the long construction of the station (including the beginning of my time), I found that most of the webmaster blind pursuit of rich content, but they do not have enough original content, so the batch copy collection of articles on the network (so-called garbage station), and do not study their site positioning, how to improve rankings, improve the weight, Carefully select the key words to improve efficiency, so that the search engine is not optimistic, the last inevitable "one dead."
Site positioning needs to consider the factors are more complex, but, usually have to consider the following aspects:
1, to determine the future of the site.
What visitors like is a good website. Website to pursue repeat customers, a bad site is not many repeat customers. Before we locate the site, we need to understand our own situation first. For example, you know the game, then you can do the game class site, the automotive industry is very understanding, then to do a car class site, to combine their own situation. Don't be an industry that you don't really know about. Because the site webmaster has hundreds of thousands of, there are a lot of funds abundant internet companies, we only rely on their own professional to compete with others, only their own familiarity or expertise, can truly determine what users need, in order to provide users with truly valuable content, to attract netizens two visits, only such a site is easy to succeed.
2. Identify competitors
In the initial determination of a site positioning, can be based on the corresponding keywords to search, similar sites have what, the size of the site, if you can really think of a need for everyone and there is no one to do the direction, that very congratulations, the chances of success is much greater. Of course, this is not to say that there are similar sites can not do, as long as the user can provide the real needs of the content, to make characteristics and differences, there is a potential for development.
3. Determine the site theme keywords
Do not blindly pursue a comprehensive, personal webmaster's energy and financial resources to focus on a topic, do a good job than all-round development more valuable and future. Positioning keywords do not select the network hot, to carefully select a high flow of the unpopular keywords, to achieve the top, because a main station theme is far more than a site's classification rights.
4. Do the content carefully
Choose keywords, carefully manually edit the content, away from the garbage station shadow. A good article is far more traffic than you can get from a lot of data. Content and Web site traffic is not proportional.
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