Site Keyword Performance analysis: Ranking show and traffic clicks

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Hello everyone, I am Chengzhou. For the optimization of the site, successful keyword analysis will help the site do half the work, the remaining half is the implementation of details and link optimization, because the grasp of the key words determines the direction of our work, the direction is correct, in order to achieve the goal we want to achieve faster. I do not know if you have seen boson analysis of the expression of the keyword, of which the key words are divided into PBNW (p:perfect,b:branded,nb:non-branded,w:worse) Four kinds of rise and fall did a very detailed explanation, But personal feeling seems to be more arduous, at least need a certain degree of science skills, of course, after the master of the analysis of the site keyword overall performance will be quite practical, if you are interested can go to careful study. The performance here is mainly based on two types of keywords--branded and non-branded, that is, brand words and non-brand words, to divide a square in the position of the inside, the better the score higher, so through the comparison can know two time period of the performance of the key words and movements, Instead of just a single keyword ranking up and down.

Here I mention this example is not to say that we must learn this method, mainly to help you in-depth understanding of the key words of the expression analysis is not simply a simple analysis of the site to set up a few keyword rankings, but the overall analysis of the key words of a performance, here also includes the ranking of the display and flow of I used to study the key words mainly embodied in the keyword mining, keyword selection, keyword layout, keyword ranking and so on, for its performance is basically not considered, this actually has a very big flaw. Because in the process of SEO, we need to make the Web page information as far as possible to meet the dual needs of search engines and users, first of all to meet the search engine relevance and weight needs, is recommended to the decision to the user, the user experience to do the better, the site's performance naturally the better. And if we do not study the expressiveness, then the keyword optimization work will fall in the last link, because you rank even in the first may not be able to click Second, slowly your ranking may also be lowered, because you can not attract users to click to browse.

So this piece of research focuses on two aspects: the ranking of keywords and the acquisition of the game between the clicks. For these two aspects of research, you have to use keyword statistics tools to assist, such as Baidu webmaster Tools, Google Webmaster Tools, here simply use this Baidu webmaster tools to do a simple analysis and comparison.

Verified the Baidu Webmaster tools, we are in the management interface to see search keyword query, the following can clearly see the user search for some of the most popular keyword display, clicks, clicks, Web page show the link, because the site was down the right data relatively little, the show here is not so suitable for in-depth analysis, But several key data have been pointed out to us, and this is the main object of our next analysis.

1, the number of popular keyword display

The Hot keyword here is not necessarily how high the index is, the number of search results, but said that users often search for some of the key words to show, if we have Baidu to promote the account, set up a large number of industry words show, then through a period of comparison can be very good analysis of these words which are hot enough, Then you can choose which words are potential words and which words need to weaken their attention.

2, clicks and click Rate

To have more clicks on the Web site, then the page to show the user's title will be enough to attract him, this is very good understanding, Baidu promotion has a concept of creativity, in fact, is to ask managers in the corresponding some of the relevant pages to do some more creative and attract users of the description, so that users are more willing to click on your page. The keyword clicks and clicks is to consider our website this piece of the optimization of the core, although the title party some hateful, but sometimes do for our ranking show the effect of ascension, get more traffic click Do some work.

3, Web page display links

In fact, this need to optimize the site is a global optimization of a control. The more links on the Web page show that the more reasonable our site optimization, the whole station optimization is always better than simple keyword optimization. Here we can statistics for a period of time the page to show the link to analyze which pages are we really want to let users direct access to bring the transformation, and do not want some of the links show can be left, you can take the necessary measures to let it "hidden" up.

OK, the simple understanding of the expression of the key words is introduced here, if there is more in-depth research will be with you to do in-depth analysis.

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