Site keyword ranking fluctuations in the situation need to analyze their own

Absrtact: Recently found a number of hands on the top of the ranking fluctuations in the rankings, always up and down, engaged in the people's gripped, afraid of which day will no longer come up on the trouble. In fact, I believe many seoer have encountered this situation, but do not know the site where the problem

Recently found on the hands of a number of sites ranked volatile, always up and down, engaged in the people's gripped, afraid of which day will no longer come up on the trouble. In fact, I believe many seoer have encountered this situation, but do not know where the site out of the problem, in fact, the site keyword ranking fluctuations in general, the user needs have not been satisfied. In fact, this problem has become more and more important, the first two or three years what the popular content for the king, the chain for the emperor. Now no one shouted this slogan, the last year, Baidu a series of algorithms to upgrade the fact that there are only two themes one purpose, the first is to combat garbage content and combat spam links, the purpose is to enhance the site's user experience. The last green Rose algorithm online is specifically to combat links, so this time you also want to rely on link to play SEO is not possible, so the study of user needs becomes particularly important.

Or back to just the question, the site keyword ranking fluctuations. If it is the SITE keyword overall ranking down, site overall flow down that is your site down the right, at least for what reason you need to analyze. But if it is the other keywords ranking all good, only a few keywords ranked down, which is a big reason is the user search this keyword came to your site, your site's content layout does not meet this keyword. In fact, Baidu statistics can fully see this:

The first thing you want to see is the average length of time to search for this keyword, if the average visit is only 10 seconds long, this is enough to show that the user through the keyword into your site, and your site does not meet the needs of its people left.

The second is to see the jump rate, to see the search for this keyword jump rate is not high, if your jump rate is high, there are two reasons, may be because your own content does not help users, on the other hand because you do not do a good job of the user's follow-up needs.

The third is PV, in fact this is a little similar to the 2nd, of course, if your PV higher, that means that users are like your site, your implicit demand mining is good, solve the user's problem. Conversely your PV is lower to indicate that your content may not conform to the user.

In fact, these three points should be combined to see more valuable, will be more comprehensive look at the factors, rather than alone to see a point. If the next time your site encounters a single keyword decline in the situation you go to the background of Baidu statistics to see if the jump rate is too high, stay time too short, PV too little. If this is the case, then you should immediately analyze the current search for this keyword users the largest demand, and grasp its layout in the site, and do a good job of follow-up needs and hidden needs of mining, I believe that in a few moments your site will return the keyword rankings.

Some people may say so, although my site some keywords into the site after the jump rate is very high, stay time is not very long, PV also produced very little, but the keyword ranking is still strong. Why is that? In fact, a lot of things are relative, although your bounce rate is high, it may be a higher competitor, your ranking still shows that you are in the garbage is still better. But should not be complacent, or should always maintain a sense of crisis, and constantly provide the site's user experience to ensure that the overall quality of the site to provide continuously, so as to ensure that our comprehensive strength of the site continues to improve.

In fact, we should do is to search the website of the user's keyword analysis of all again, see if these keywords match the content we provide, and find key keywords, always focus on the needs of these keywords, these changes occur we need to grasp immediately, only then we can win customers, Win in search engines.