Site Links: text or pictures?

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Website links, also known as site Exchange links, is a certain source of complementary advantages of the site between the simple form of cooperation, that is, on their own sites on the site to place the logo picture or text of the site name, and set up hyperlinks to each other's website, to achieve mutual promotion purposes, so often as a basic means of website promotion.

Above: A link on the website of a certain electric dealer

Since the link is divided into two types of pictures and text display form, we choose which one is more conducive to the website to promote it? We checked a number of well-known sites, the results found that most of the site, more to the text link!

Some people think: pictures with logos and colors, should better display the style of the site, from the promotion point of view, picture links can bring more traffic.

In fact, from the user behavior statistical analysis, every day click on the link users can say very few, in other words, links directly to the flow can be ignored!

The real role of the friend chain is to vote for the site keyword rankings. Now most of the Web site traffic depends on Baidu, Sogou, Google and other search engines, and only a few ranked before the site to get users click. One important factor in getting a good ranking is that you need enough external links to vote for your site. For the search crawler, and each of the links to the text as a keyword, for the site keyword ranking cast an important vote.

By yes, the most important role of the common link is not to get users to click, but a search engine for the voting mechanism. Links often because of the remote location, rarely bring direct traffic, but it can make the site to obtain search engine attention, has the meaning of the curve of saving the nation. Therefore, in the Friendship link display, the text is better than the picture.

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