Site Long tail keyword layout of the three major must kill technology

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Long tail keywords are relatively long, often 2-3 words, or even phrases, exist in the content page, in addition to the title of the content page, but also in the content. The search volume is very small and unstable. Long tail keyword to bring customers, conversion to the site product customer's probability is much higher than the target keyword.

Now the Internet competition is increasingly fierce, want to improve conversion rate must be dug out good keywords, not all long tail keywords are useful, so how to layout the long tail keyword is the first choice of words. We have an old saying: wrong choice, hard work in vain. The same, we do not choose the word, the effort is also in vain, long tail keyword although no target words to the flow so large, but the conversion rate is high ah, you can not say to do a complete no flow of words. When we choose the words, we can rely on the relevant tools of Baidu, Baidu related search is a very good choice of word tool, search a word after 10 related search appears, in these 10 you go to select the long tail keyword you want, if you think enough, you can go further excavation. There is also a Baidu Drop-down box can also give you a good choice of words tool, Baidu Drop-down box is the most recent search of the word to more search volume and the word also did: "[b][/b]" label Bold.

The second step is to screen long tail keywords. We have to go through the tools of Baidu related to the use of the word bottom is not used, this is to pass the search engine test to know, we pass the Baidu Index analysis as well as long tail keyword put to the website with business pass to analyze, can get out of the test results, remove no flow, conversion rate is lower than the word, To retain high conversion rate, there is a long tail of the flow of keywords. Here is to do a key word has to pay the report, from the business through where you can get through what words search in, you can also see the customer's IP address. After one months we will adjust the key words based on the results we have detected.

In general, there are three types of words in the search conversion rate is relatively high 1, comparison of the long tail keyword. Is the comparison price, two varieties of the price comparison, which is cheaper, this type of customer conversion rate is relatively high. 2. The long tail keyword of the contrast class. In general, the comparison between brand and brand. For example: Adi and Nike which sneakers are better. 3, ask the key words of class, this kind of customer is to ask some questions after understanding, if feel can then they will convert to customer. 4, the area type Long tail keyword, this kind of search long tail keyword General Service is relatively strong, usually has the service demand when will go to search, this appearance conversion rate is the highest.

The third step, we have to filter the word to do long tail keyword layout, under normal circumstances in the title to highlight keywords. Because of the words on the title of the search engine logo red, conspicuous, customers know what is a look. Prominent also has a habit is to put the important on the left side, is advantageous to the user's view way. We watch the way from left to right, from top to bottom, we set the keyword when the same settings, is conducive to user needs. The layout of the key words in the article is also placed in the most conspicuous position, as far as possible in the head or the middle of the position, according to the customer's browsing habits of the page is important location from left to right, the importance of descending. So our key words also need to put in the important place, it is best to use bold label bold emphasis.

Target keywords bring a lot of traffic, but the conversion rate is low, and competition, this time we have to consider the long tail keyword, from the use of a variety of tools to choose words, to put to the site to detect, to have the flow and conversion rate is also high after the long tail keyword to layout to the Web page, do a good job of the site can quickly improve the long tail keyword To bring effect to the website.