Site needs to have a good ranking to fully develop the index of the site

Abstract: The recent feeling of SEO feel a bit like our Chinese golden mean, a site needs to have a good ranking will be the overall development of the site's index, rather than one or two. One or two dot do good site, and will not have too good rankings, citing Baidu official blog

The recent feeling of SEO feel a bit like our Chinese golden mean, a site needs to have a good ranking will be the overall development of the site's index, not one or two. One or two dot do good site and won't have too good rankings quoted Baidu official blog inside a "talk about web search ranking voting model" paragraph: there are n pages in the system, there are m features (page quality, page content richness, page hyperlink, text relevance, etc.) to n pages have different rating, How to choose the most suitable page for the first place according to the "vote" of these characteristics?

From the examples of elections, we can get several revelations:

1. Design the algorithm, to avoid the "winner takes All" information loss problem.

2. Do not because some features are particularly good, to the top of a page, or because a few features are particularly bad, you throw a Web page.

3. The most appropriate place to put in the first page is not necessarily the best in every feature, but should be able to take into account all the characteristics, the best combination of the one.

4. Search engine users of the search results of the click behavior can be seen as a "vote" on the search results, such a "vote" of the use of information, but also to consider whether the election process will bring the various unreasonable.

But I see a lot of seoer vision is very narrow, for SEO understanding too superficial. Think that as long as the key words to do one or two, the site will have a good ranking, there are some companies a team of ten people. Seven people hair outside the chain, three people do content. Think that as long as the two points well, the search engine will certainly give a good ranking. Or before 2010 still works, but today's search engine more mature, more and more look at a comprehensive weight of the site. Outside the chain era has passed, we do not want to be a strong outside the chain to deceive the search engine. The weight of the clicks in the user experience now completely explains the problem. The chain is only applicable to the initial stage, if a website blindly hair a large number of outside the chain, the user experience does not do well, I believe there will not be a good ranking.

If the content to do very good, out of the chain do very poor, data analysis, promotion do very poor, and then good content can not let others see, the bouquet is also afraid of the alley deep ah. No good content of the audience, everything is in vain, how not to cooperate with a strong outside the chain and promotion, only do the content is not good rankings. So everyone in the optimization of the site process must pay attention to the coordination of various parties, hair outside the chain is responsible for hair outside the chain. Do the content of the special collection of content, to do the promotion of special promotion, data analysis of the specialized analysis of data. In order to develop together, we must not only consider one or two reasons in the important period. It's no use putting one or two points to the extreme. The comprehensive balanced development is a website long-term correct development way.

This may not be realized, but it is not a name. But now I have to say this may be very important-the comprehensive weight of the site, because with the K station, Webmaster K Station estimated the risk of losing their jobs. The right to drop is much easier than the K station. Now I found that the Enterprise station optimization, the vast number of seoer there is such a problem. is to optimize the first page, not optimize the inner page. Lead to a site only the first page has a keyword ranking, other pages are useless, users can not find the page. In fact, the homepage is just a Web page in the whole site, if you think of an entire site hundreds of pages only one page is high-quality. All the rest are spam pages that can completely drag down the overall quality of the site. Is it impossible to get a good ranking according to the second rule of the previous voting principle?

Another example of a Web site only a page with the outside chain, the other pages are not outside the chain. This will let the search engine doubt the quality of the site, a good site can not only the first page of this high-quality pages, it is not possible only the homepage has a chain, and the search engine will also think that your site optimization excessive or not natural. It is said that the search engine June K station in the use of such a trick, only the home page has the keyword rankings of the site are met with different degrees of punishment. It may be said that this algorithm involves a few sites, may not be many, because it is so, Baidu can not be all the sites are disposed of, spam content of the site also need to have, there is always better than No. But whenever there is a special site, that is, in the comprehensive strength to do have a good site, it is easy to surpass the old station for many years.

So all the factors in various aspects of the details, we can not be taken lightly, we need to do every detail. In fact, the premise of doing all this is to have a long-term vision and broad understanding. In fact, as long as there is this understanding, we believe that the implementation of all of us is very simple, the biggest loss is lost in thinking, not implementation. There is no shortage of good executor in this world, but the lack of good thinkers leads us all. SEO is a profound technology, to understand too many things. It may be difficult for us to do this alone, but we need a team to synthesize these factors. The future must be the era of team warfare, personal webmaster ERA has passed. We must have such a vision, and with such a vision to do the station will win in the future.