Site Optimization content original and link building which is the first

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Seems to be the cliché of the topic, website optimization two core, content for King link for emperor. But at the beginning of the website optimization, especially a new website, is the link important or content important? Perhaps no one can answer it. From the website optimization point of view, high-quality links and Rich original content is a site indispensable, that is to say two are very important. However, the implementation of the total has successively, we believe that the site content should be synchronized with the site construction and development, link construction should be in the basic content of the site rich enrichment, immediately followed. That is because:

One, the rich content is the website flesh and soul, is the website existence fundamental

Web site is composed of content, a site if there is no substantial content, even if the design of how pleasing, can only be a vase. Perhaps some people say, the enterprise website needs to design, the good image can make the customer impress. But we are now discussing the site optimization, in the consideration of ordinary visitors at the same time, but also to meet the requirements of search engines. But the rich content, the value has the quality content whether searches the ordinary visitor, or the search engine all is very likes. An empty web site, viewers see a few times can not find the content of the need to give up. Similarly, search spiders need new content to supplement themselves, and when a site is not able to find more fresh content, it will certainly give up.

Therefore, we think that when the site construction began, in the formal implementation of optimization, ready to enrich the content of the later implementation of the optimization will be twice the effort. Moreover, the content of the site should be more from the user's point of view to write, as far as possible around the theme of the site, rather than to cope with the search spider scrambled words.

Second, enrich the content of the site in order to attract visitors and search spiders

Even if the site does not have any external links to come in, search spiders can also be found, otherwise those new construction site will not be able to be found by search engines. But how to cause the search spider's back to visit, but it is a problem. The only solution is to enrich the content of the website continuously, and the quality of the updated content must be high. From this perspective, the content is still greater than the external link, that is, site optimization must first enrich the content, and then slowly increase external links. If an empty Web site, even if there is a rich external links, search spiders are also behind the back, but found that content is not, will eventually give up, but also leave a bad impression. Content is a website's Flesh and Blood soul, in this also can reflect incisively and vividly.

Third, the link is the site of the road, in all directions after their own value can be found

The author has written several times before, the essence of the Internet is linked to each other's network, because a Web page or site if isolated, is a separate LAN, for the entire internet, it will be an island. Link is the site in front of the road, road more people have the opportunity to come, the road more and more people over the better the more the better. The content of the site itself is rich, it should start to link construction, because the more resources outside the chain, search spiders more opportunities, the site's own value is the opportunity to explore more.

Although more links are better, not all links have the same weight. The high weight of the site to come over the link, its own has a certain recommendation significance. Like now complex social relations, in general, the governor's introduction of the people is certainly more preferential treatment than the county magistrate. Web site is so ah, Google and Sogou have measured indicators, respectively, PR and SR, Baidu, although there is no clear measure parameters, but its own also a set of judgment mechanism. For example, the number of sites included, snapshot update frequency, keyword ranking position and so on.

Perhaps now suddenly enlightened, site content and link building itself are equally important, but in the implementation of the order. That is, the site construction process of the first continuous rich content, and must be higher quality of the original content. Rich content, the more important step is uninterrupted, balanced, adhere to increase external links. In fact, in the site optimization, the core of things the core of the steps should not only write articles, do links so simple, deeper things need to be constantly digging discovery. At least, it is a not simple thing to see Google, Baidu and other search engines behind the big technical team, every day in pondering the constantly updated algorithm to understand everything. This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) organize original, more wonderful content we will continue to launch.