Site optimization is user-centric, not customer

Absrtact: Site optimization is a user-centric, not a customer. User, is the site's users, the customer is the site's owner.

Site optimization is a user-centric, not a customer. User, is the site's users, the customer is the site's owner.

At present, many so-called Web site optimization service providers in line with the "Customer first" business philosophy, in order to win the project, for customers to put forward a basket of requirements, whether reasonable or not, feasible or not all agreed. It was only when the project was implemented that it was extremely difficult to implement. In this case, they have to use some illegal means to achieve the purpose (such as the release of spam links, piling keywords, etc.), such a mistake again, and finally led to be discarded by the search engine.

The ultimate goal of Web site optimization is to improve the user experience of the site, not to improve the ranking of the site. Improve the site ranking is only a result of the site optimization, if the improvement of the site rankings as the purpose of Web site optimization, then the operator will be easy to get into the embarrassing situation. For example, the site owner (or site optimization operator) found on one day that its site in a keyword search results in a lower ranking, they began to blindly look for the reason, is the heap of keywords not enough, or send a small number of links? So, constantly heap keywords, send spam links, until the site was sealed before it dawned.

When we optimize the website, we should make the corresponding adjustment to the website under the premise of fully considering the user experience, not to improve the performance of the website in search engine. For example, adding, modifying, or deleting an item (feature) can adversely affect the user experience.

Website optimization to users as the center, will not fall into the misunderstanding of cheating, to obtain a stable ranking, to better meet the needs of users, improve the site's user loyalty, is the cornerstone of the development of the site!