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I think a lot of people engaged in optimization work may be the same as the author is 80, even after 90. The biggest difference between us and other age groups is that we tend to lack experience in life and have no patience for some work. But for the optimization work, it is a need for patient work. We tend to make harmful mistakes in the process of optimization, simply to say, excessive optimization. So how do we handle optimization so that it does not lead to excessive optimization? I'll talk a little about some of the optimizations that we're prone to during the optimization process today.
One: For the content of the optimization over
We can not be rude to say that the content of the site is a site's soul, and a site exists the most valuable thing is content, content is presented to our users the most direct and useful things. And in the process of optimization, we can easily be obsessed with content optimization, which leads to excessive optimization of the situation, such as the stacking of keywords, or to optimize the site to fill some irrelevant content, and so on. These will lead to our site optimization over, the end result is only harmful. For the content of the site, I think we should adhere to the original, sexual inertia and the stability of the update to start, for users to create content can be your site to go more long-term.
Ii. excessive optimization of internal links
The link structure inside the site is a piece of optimization that the optimizer will focus on. Because theoretically, the link inside the station is like the blood vessel on our body, it is the weight that transports to our whole site. But because of its importance, it is often easy to optimize the problem of excessive optimization.
1. There are too many links in one page. Some optimization staff in order to make more reasonable use of the role of the chain, in a page using a large number of internal links, and this is often easy to cause excessive optimization, the author's view is in a content page to do within 10 links on it.
2, the same keyword use a lot of anchor text. Anchor text is the best of all links to do the effect, some optimization staff in order to carry out a keyword optimization, is to use this word to do a lot of anchor text links, and are linked to the home page. This is a dangerous act. The author thinks the keyword anchor text link should carry on the reasonable layout, do not let our page produce unnatural, the colleague anchor text's use should diversify, do not link to the homepage.
Third, the site code label over optimization
Site code tag optimization Many times can help us make our optimization faster, of course, this requires us in the correct use of the conditions, if you just to speed up the process of optimization, excessive use of code labels, then the final result is harmful. resulting in excessive site optimization. For example, we introduce the theme of a Web page, in addition to the title of the page, a very important tag is H1, search engine spiders crawl analysis of the theme of the page will generally first crawl the contents of the H1 tag, a lot of optimizer realize that this tag will give us a good weight of keywords, So to the page several keywords are added h1, such applications even if the excessive optimization.
Of course, there are other important tags, such as alt tags, tag tags and so on, we should use these tags reasonably to achieve the best results.
For the site optimization, I think we should follow the principle of gradual gradual, if excessive urgency will only lead to the site of excessive optimization, resulting in harmful. This article by the NTN bearing http://www.ntn.net.cn/finishing edit, reprint please keep the source.