Site optimization of the various parts, you give a few minutes?

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With this year's green, pomegranate algorithm, the introduction of the SEO industry immediately change. In the past, the so-called SEO is nothing more than exchange links, the construction of the chain, but entered the 2013 years, no longer is the era of which to fight outside the chain. In fact, over the past few years, in the author and other SEO conversation, I think it is very funny, listening to the most of the few words is SEO did not do, SEO more and more difficult to do. After many years passed, SEO still, do a lot of people.

If you have to say that the SEO has changed, then I can only be it become mature. Yes, SEO is really gradually mature, in today's or future SEO, a site can no longer rely solely on the chain to get rankings, and more will test to seoer insight, and technology. Whether a website can get excellent keyword embodiment, will be judged from the overall optimization structure of the website. Give the site a rating from every detail of the site.

Then the website optimizes, advantageous the website rank the element to have what, if the full mark is 60 points, each operation you will give a bit?

One, outside the chain-10 points

A few years ago, even if I had given the chain 55 points, I believe no one would disagree. But today, outside the chain of the site to optimize the share is not big. Even the low quality of the outside chain on the site does not have much meaning. The 10 points here are just for the quality of the outside chain. , the number of the site outside the chain although many, and the structure of the chain is also very excellent, but because of the low quality, it is clear that the ranking of the site is still unsightly.

Ii. Content-20 points

But in the pomegranate algorithm continues to spread, and with the Spark original plan to improve the content of the score will continue to heat up. But for now, after all, the search engine's ability to recognize content still needs to be improved. As a result, the current search engine for original recognition capacity is not strong. Secondly, the search engine simply can not analyze an article of "substantial quality", it is only through the PV and IP analysis of the article, resulting in a lot of higher quality, but the IP is not high articles are buried, especially for the weight of the enterprise Web site, just rely on content, simply can not turn over. However, after all, content is the root of the site, even if there is no search engine, the site as an interactive platform, whether it can provide users with fresh information, is always a measure of the value of the site's primary element.

Third, the station structure optimization-5 points

This includes the site within the chain, site navigation optimization, h tags, keyword layout and other factors, excellent site structure can improve the user's access interest, and can improve the search engine capture efficiency. However, the optimization of the structure of the station is a double-edged sword, do not end up with a keyword piling, internal chain decentralized weight, such as the negative impact of excessive optimization. But if done, also let the site more competitive advantage, therefore, the author gave 10 points, at the same time recommended that the station optimization should be enough, not excessive.

Iv. User Access behavior-25 points

User access behavior refers to the site keyword is the number of clicks, there are users in the site to stay time, access to page numbers (PV), bounce rate and other behavior. We often say that the user experience, site user access behavior can be a good reflection of the quality of a site, but also the search engine is currently used to judge the site user experience data. Therefore, the author gives the highest score. In fact, no exaggeration to say a sentence, if the site user experience strong enough, then even if the front of a few even if not how, then the site can be ranked, of course, a site is always to be a number of aspects to foil each other, there is no outside the chain support, then the site is also difficult to have user access. Without content additions, users will not be willing to stay on the site.

In this paper, the author is just based on some of the operation of SEO methods to use the scoring method to explain the impact of the various parts of the site ranking the importance of the degree. is not a fixed standard. After all, a site is excellent, but also from the site design, website code, site production and other aspects of the project to do a good job. Article from Gongsunze Guangzhou website construction company Http://www.gscpp.net, reprint please retain the copyright information.