Site outside the chain skills: please do not only on the front page of the "Hydrogen ball"

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In the previous several articles I wrote, I introduced how to find outside the chain of resources, hair outside the chain of methods, and so on, today I would like to introduce the chain when the emergence of an undesirable phenomenon. We often send the target keyword outside the chain, links to the homepage of the site. You can imagine how many strands of the chain are tied to your "head" like a hydrogen ball, pull your site like the rise, of course, you will feel the site keyword ranking slowly rising happiness, but when your "head" has more and more hydrogen ball, if your site does not have much content, then search engine wind (algorithm change) Blowing, your site keyword rankings float to a trace. If your site has a lot of content, these content is like meat slowly increase the "body" of your site, and "head" from the chain of upward pull more and more, sooner or later "head" and "body" is separated cause the site will hang.

Site content is stable rankings, increase the weight of the site must be the elements, the weight of the increase is bound to bring the site's huge body, in the face of more and more hydrogen balloons in the head of the pull, how do we do?

After the experience of the predecessors and their own summary, there is a way to solve this problem, that is, "anti-28 thinking", we know the key word "28 law" is a website 20% of the traffic is from the target keyword, and 80% of the traffic is based on a large number of long tail keyword. We are in the chain when the use of hair 80% target keyword outside the chain, 20% of the long tail of the chain, of course, these long tail keyword outside the chain point is the inner page of the site. So again through the optimization of the absolute address, make the site's center of gravity (weight) focused on the head of the site, so that the "head" of the site and the "body" have almost the size of the pull force, so that the site can steadily rise slowly, and will not cause "head" and "body" separation.

Of course, the long tail of the keyword outside the chain can make this long tail keyword has a good ranking, when a long tail keyword has a good ranking will bring a lot of traffic, and long tail keyword in the page weight will rise, so in this high weight of the page anchor text to point to the page will also gain, led to the low weight of the number of visits and collection rate. There is also a site optimization is not only to consider the site's several target keywords, need to know the target keyword to bring the flow of the entire site accounted for about 20%, so why not consider optimizing the long tail keyword?

This article source: http://www.nbseoer.com/archives/1847

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